Business Tourism Partnership Mission

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- Trade/Public exhibitions are a combination of these two leading exhibition types; organised to attract both types of visitors, they are exhibitions where trade representatives meet each other face-to-face, but also interact with consumers. The exhibition sector consists of three main groups: organisers of the exhibitions the venues where the exhibitions are held those businesses contracted by the organisers and/or exhibitors to supply services for/at the exhibition. Events Industry Alliance (EIA) The Events Industry Alliance (EIA) is the new marketing arm for the exhibitions and events industry, and is equally owned by members of three associations that have increasingly worked together to speak with one cohesive voice for the industry: the Association of Exhibition Contractors (AEC), the Association of Event Organisers (AEO) and the Association of Event Venues (AEV). The EIA is tasked with communicating the huge opportunities for business growth via the medium of face-to-face marketing, and increasing the overall recognition of this powerful, effective and unique media channel to its five audiences of press, clients, agencies/media planners, Government and academia. Within the three key sectors of the events/exhibitions industry listed above, there are a host of supplier types, ranging from audio-visual, caterers, electricians, registration to web site design. There are currently 135 different supplier categories represented by the membership of AEC, AEO and AEV. Economic Impact In 2005, KPMG undertook the first ever ‘Economic Impact of the UK Exhibitions Industry’ study. The study, commissioned by the AEO and supported by the AEV, demonstrated that the industry makes a significant contribution to the national economy. Its key findings give a detailed analysis of the exhibition sector: - An estimated 1,800 exhibitions are held annually in the UK - Over 17 million visitors attend UK exhibitions each year - Nearly 270,000 exhibitors attend UK exhibitions each year - Approximately 7% of visitors and 13% of exhibitors to UK exhibitions are from overseas - The total annual expenditure generated from UK exhibition activity is £9.3 billion 31
- The UK exhibition industry generates a total annual GDP contribution of £4.1 billion - The total annual tax revenues generated by exhibition activity is estimated at £1 billion - UK exhibitions support an estimated 137,000 FTE jobs across the UK, some 0.5% of total UK employment (approximately 1 in 200 UK jobs). It is also important to acknowledge that the sectors in which exhibition visitors and exhibitors spend their money (hotels, restaurants etc.) typically employ a lot of parttime staff. Exhibition activity, therefore, stimulates flexibility in the economy and encourages employment opportunities for women, ethnic minorities, those with lower formal qualifications, and those at the lower end of the skills spectrum. Total gross direct expenditure by UK exhibition activity on segmented leisure sectors: - Accommodation: £720 million - generating approximately 19 million annual bed nights! - Food & beverage: £403 million - Shopping: £312 million - Travel: £258 million - Entertainment: £179 million - Other: £54 million All exhibitions play a vital role in the UK economy in generating exports. Many exhibitions held in the UK have established themselves as a strong base for international trade. Exhibitions do more than just sell: they build product branding, strengthen existing customer relationships, produce high quality leads, educate, have applications for market research, generate media coverage and are often used to launch new products. Exhibitions play a vital role in the marketing mix offering a wide range of benefits. Exhibitions provide a cost-effective competitive platform for small and medium-sized enterprises (SMEs) to promote and sell their products and services, enabling many SMEs to establish themselves in the marketplace and, through international visitor attendance at exhibitions, often providing SMEs with their first openings to export markets. In terms of seasonality, the peak seasons for trade exhibitions are February to June and September to November, but when public exhibitions are also taken into account exhibitions become essentially a year-round activity. 32
Page 1 and 2: BUSINESS TOURISM briefi ng AN OVERV
Page 3 and 4: 1. INTRODUCTION Business tourism in
Page 5 and 6: income it generates is also retaine
Page 7 and 8: • 12% are multi-purpose venues (e
Page 9 and 10: Business Tourists from Overseas Inb
Page 11 and 12: Table 2.2 Overseas Business Visitor
Page 13 and 14: o London o Birmingham o Manchester
Page 15 and 16: Table 3.1 Wales’ Share of Busines
Page 17 and 18: 4. BUSINESS EVENTS This section exa
Page 19 and 20: Trends and Issues The health of the
Page 21 and 22: Economic Benefits Research* underta
Page 23 and 24: Future Trends and Issues • The de
Page 25 and 26: 60%). The International Congress an
Page 27 and 28: • Many convention bureaux run con
Page 29 and 30: potential delegates seek to travel
Page 31: large conventions. However, this ap
Page 35 and 36: contact, customer interaction and t
Page 37 and 38: Nevertheless, a thriving industry e
Page 39 and 40: f) CORPORATE EVENTS AND CORPORATE H
Page 41 and 42: In general, the corporate events an
Page 43 and 44: Marquees etc. A number of these ass
Page 45 and 46: The efforts to raise standards in t
Page 47 and 48: suppliers, purchase influencers, co
Page 49 and 50: communications targeted directly at
Page 51 and 52: Visit Wales Visit Wales offers a nu
Page 53 and 54: 6. BUSINESS EVENTS AND CREATIVE ENT
Page 55 and 56: Events Sector Link to Creative Econ
Page 57 and 58: sustainable events. To this end, th
Page 59 and 60: e accessed via the Universities and
Page 61 and 62: Thames Valley University, Ealing, p
Page 63 and 64: Further details are available from:
Page 65 and 66: MPI European Office, 22 Route de Gr
Page 67 and 68: 8. CAREERS IN THE INDUSTRY Finding
Page 69 and 70: smallness does often ensure that th
Page 71 and 72: conference marketing would be an as
Page 73 and 74: 9. LIST OF REFERENCE LITERATURE The
Page 75 and 76: 10. THE BUSINESS TOURISM PARTNERSHI
Page 77 and 78: Events Industry Alliance (EIA) 113
Page 79 and 80: Venuemasters The Workstation,15 Pat
Page 81: Business Tourism Partnership: Trade

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