Business Tourism Partnership Mission

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) UK ASSOCIATION CONFERENCES Definition and Background The ‘national association’ conference segment includes a wide range of not-for-profit organisations whose memberships and affiliations are primarily national rather than international. Such organisations include: • professional associations and institutions • trade associations • trade unions • societies and educational bodies as well as a plethora of voluntary bodies of which membership is more related to a hobby or interest rather than a person’s employment e.g. political parties, charities, voluntary associations, religious groups. The term ‘national association’, while not being very precise, is used to describe this segment. In volume terms, research indicates: • a universe of up to 3,000 UK national associations active in the conference market (BACD research). However, it is a dynamic segment with associations being created (and also being dissolved) on a continuous basis, so that there can never be more than an informed estimate of the total number of such organisations • national associations form a significant part of the UK conference market, accounting for around 30% of all conferences held Typically national associations hold a major annual conference within the UK and many arrange other, smaller meetings and conferences during the year, again mostly (and often exclusively) within the UK. A proportion of these ‘national associations’ are also linked to a European or international association or federation. In this way they provide the conduit or opportunity for bids by UK associations to host the international conference (see section 4c) of a particular organisation. 19
Economic Benefits Research* undertaken by the British Association of Conference Destinations from its own database of national associations shows that the major annual conferences of these organisations bring together substantial numbers of delegates: • 22% of national associations have an annual conference of up to 100 delegates • 19% of national associations have an annual conference of 100- 200 delegates • 36% of national associations have an annual conference of 200- 500 delegates • 11% of national associations have an annual conference of 500- 1000 delegates • 12% of national associations have an annual conference of 1000+ delegates (* based on a sample of 1423 national associations in September 2002) Many of these conferences last from 2-4 days, with an average spend per delegate per day of £221 and an additional organiser spend of £240 per day (Delegate Expenditure Survey 2006). It is not unusual, therefore, for a national association annual conference to generate expenditure of several hundred thousand pounds, while very large conferences of 1000+ delegates can produce an economic impact worth millions of pounds. For example, Bournemouth estimates the economic benefit of The Conservative Party Conference to the town in 2006 at £10 million (with almost 9,000 delegates generating 50,000 bednights). Many delegates (often with partners) will arrive early for a conference or extend their stay once the conference is over, increasing their expenditure in a destination as leisure visitors. In addition, many contractors, suppliers and exhibitors, as well as media and security personnel in the case of major political conferences, may also arrive in a destination several days before the commencement of an event. Benefits are not just in direct and indirect spend but also in employment created and sustained. Harrogate, for example, can demonstrate that, of 7000 people employed in tourism in the Harrogate district, 4750 (68%) are in jobs supported by business tourism, a large part (approximately 70%) of which is comprised of national association conferences. 20
Page 1 and 2: BUSINESS TOURISM briefi ng AN OVERV
Page 3 and 4: 1. INTRODUCTION Business tourism in
Page 5 and 6: income it generates is also retaine
Page 7 and 8: • 12% are multi-purpose venues (e
Page 9 and 10: Business Tourists from Overseas Inb
Page 11 and 12: Table 2.2 Overseas Business Visitor
Page 13 and 14: o London o Birmingham o Manchester
Page 15 and 16: Table 3.1 Wales’ Share of Busines
Page 17 and 18: 4. BUSINESS EVENTS This section exa
Page 19: Trends and Issues The health of the
Page 23 and 24: Future Trends and Issues • The de
Page 25 and 26: 60%). The International Congress an
Page 27 and 28: • Many convention bureaux run con
Page 29 and 30: potential delegates seek to travel
Page 31 and 32: large conventions. However, this ap
Page 33 and 34: - The UK exhibition industry genera
Page 35 and 36: contact, customer interaction and t
Page 37 and 38: Nevertheless, a thriving industry e
Page 39 and 40: f) CORPORATE EVENTS AND CORPORATE H
Page 41 and 42: In general, the corporate events an
Page 43 and 44: Marquees etc. A number of these ass
Page 45 and 46: The efforts to raise standards in t
Page 47 and 48: suppliers, purchase influencers, co
Page 49 and 50: communications targeted directly at
Page 51 and 52: Visit Wales Visit Wales offers a nu
Page 53 and 54: 6. BUSINESS EVENTS AND CREATIVE ENT
Page 55 and 56: Events Sector Link to Creative Econ
Page 57 and 58: sustainable events. To this end, th
Page 59 and 60: e accessed via the Universities and
Page 61 and 62: Thames Valley University, Ealing, p
Page 63 and 64: Further details are available from:
Page 65 and 66: MPI European Office, 22 Route de Gr
Page 67 and 68: 8. CAREERS IN THE INDUSTRY Finding
Page 69 and 70: smallness does often ensure that th
Page 71 and 72:
conference marketing would be an as
Page 73 and 74:
9. LIST OF REFERENCE LITERATURE The
Page 75 and 76:
10. THE BUSINESS TOURISM PARTNERSHI
Page 77 and 78:
Events Industry Alliance (EIA) 113
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Venuemasters The Workstation,15 Pat
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Business Tourism Partnership: Trade
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