Business Tourism Partnership Mission

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VisitScotland In response to the growing use of the internet as a research tool (now used by 78% of UK corporate organisers and 50% of association organisers according to the ‘UK Conference Market Survey 2006’), VisitScotland’s Business Tourism Unit recently launched a new website, www.conventionscotland.com. The redeveloped web site offers unparalleled information on what Scotland has to offer the meetings and incentives market. It contains a comprehensive search engine containing almost 400 venues, a complete index of support service organisations, direct links to the full range of Scotland’s venues and providers and online registration for BTU events. Working Together for Mutual Benefit In recognition of the linkages between economic development and business tourism, VisitScotland’s Business Tourism Unit has embarked on a programme of collaboration with Scottish Development International (SDI), the agency which promotes inward investment to Scotland. A number of joint promotional events targeting a corporate audience have been held in-market, and further marketing initiatives are planned. Global Business through Globalscots The BTU is also tapping into the Scottish Enterprise-run Globalscot network, a worldwide affiliation of 900 Scots or those with strong connections with Scotland, almost 50% of whom are at chief executive level. Given their high potential to bring conferences or incentives to Scotland, the BTU sponsored the inaugural Globalscots Conference, held in Edinburgh in Sept 06. The event provided a unique opportunity to network with over 150 prominent businessmen, to raise awareness of what Scotland has to offer for meetings and incentives through pre- and post-conference familiarisation trips organised for selected Globalscots, and to gain exposure for Scotland’s key messages through participation in workshops and plenary sessions. 49
Visit Wales Visit Wales offers a number of marketing and promotional opportunities in support of the business tourism industry in Wales. These include: • Advertising opportunities in Visit Wales’ Conference and Incentive Guides and on its web site • A range of exhibition and workshop packages enabling attendance at events within a branded Welsh area, linked with pre-event marketing and post-event follow-up activities • Support to develop ambassador programmes designed to win association business for the country. Further information: www.meetings.visitwales.com Northern Ireland The Northern Ireland Tourist Board’s Business Tourism Unit works to co-ordinate a positive market awareness of Northern Ireland, through exhibition participation, web site promotion, familiarization and inspection visits, assistance in kind and by providing a link to suppliers of conference services. The Northern Ireland presence at international exhibitions is as part of an all-Ireland stand. In September 2006 the first ever Northern Ireland ‘Business Tourism Expo’ was held which attracted 40 international buyers to Northern Ireland for business meetings and familiarization visits. The Unit continues to work with conference organisers and meeting and incentive planners once they have made a formal decision to meet in Northern Ireland, ensuring that they have the necessary information and contacts to run a successful event. It advises organizers on the logistics of meeting in Northern Ireland and on the marketing of the destination to potential delegates. Further information: www.discovernorthernireland.com/convention 50
Page 1 and 2: BUSINESS TOURISM briefi ng AN OVERV
Page 3 and 4: 1. INTRODUCTION Business tourism in
Page 5 and 6: income it generates is also retaine
Page 7 and 8: • 12% are multi-purpose venues (e
Page 9 and 10: Business Tourists from Overseas Inb
Page 11 and 12: Table 2.2 Overseas Business Visitor
Page 13 and 14: o London o Birmingham o Manchester
Page 15 and 16: Table 3.1 Wales’ Share of Busines
Page 17 and 18: 4. BUSINESS EVENTS This section exa
Page 19 and 20: Trends and Issues The health of the
Page 21 and 22: Economic Benefits Research* underta
Page 23 and 24: Future Trends and Issues • The de
Page 25 and 26: 60%). The International Congress an
Page 27 and 28: • Many convention bureaux run con
Page 29 and 30: potential delegates seek to travel
Page 31 and 32: large conventions. However, this ap
Page 33 and 34: - The UK exhibition industry genera
Page 35 and 36: contact, customer interaction and t
Page 37 and 38: Nevertheless, a thriving industry e
Page 39 and 40: f) CORPORATE EVENTS AND CORPORATE H
Page 41 and 42: In general, the corporate events an
Page 43 and 44: Marquees etc. A number of these ass
Page 45 and 46: The efforts to raise standards in t
Page 47 and 48: suppliers, purchase influencers, co
Page 49: communications targeted directly at
Page 53 and 54: 6. BUSINESS EVENTS AND CREATIVE ENT
Page 55 and 56: Events Sector Link to Creative Econ
Page 57 and 58: sustainable events. To this end, th
Page 59 and 60: e accessed via the Universities and
Page 61 and 62: Thames Valley University, Ealing, p
Page 63 and 64: Further details are available from:
Page 65 and 66: MPI European Office, 22 Route de Gr
Page 67 and 68: 8. CAREERS IN THE INDUSTRY Finding
Page 69 and 70: smallness does often ensure that th
Page 71 and 72: conference marketing would be an as
Page 73 and 74: 9. LIST OF REFERENCE LITERATURE The
Page 75 and 76: 10. THE BUSINESS TOURISM PARTNERSHI
Page 77 and 78: Events Industry Alliance (EIA) 113
Page 79 and 80: Venuemasters The Workstation,15 Pat
Page 81: Business Tourism Partnership: Trade

Business Tourism Partnership Mission

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