Business Tourism Partnership Mission

Marquees etc. A number of these associations are linked to
European or international organisations and NOEA has launched the
European Outdoor Events Association with the objective of
developing European Standards for Outdoor Events.
Economic Benefits
The increasing sophistication of equipment and the foresight of
organisers are now combining to ensure that the majority of events
can take place successfully, despite the unpredictability of British
weather, and not just in the traditional April to October outdoor
season, but throughout the year. Marquees, once a feature solely of
the summer landscape, are now used very successfully even in the
depths of winter with built-in floors and heating ensuring that they
are weatherproof.
Innovative ideas for different events and creative use of technology,
equipment, and venues, have played a significant part in raising the
profile and potential of outdoor events. With pop concerts being
staged on beaches, beach sports events being staged in Hyde Park,
and the solitary viewing of televised cricket matches being taken
outdoors onto big screens for mass audiences, traditional ideas for
appropriate venues are being challenged and opening up a world of
opportunity for creating unique events."
There are many hundreds of different events including exhibitions
under marquees, classic car shows, agricultural and flower shows,
craft and gift fairs, dog and horse shows, Antique fairs, farmers’
markets, countryside and county shows, horticultural shows, highland
games, steam rallies, carnivals, gardening shows, air shows, pop
concerts and music festivals, firework displays, sporting events,
cultural and arts festivals, Christmas fayres, water festivals, balloon
festivals, military events, village town and city events, charity
functions and every kind of festival catering for specialist interests and
of course national and international events and extravaganza for
people of all ages and cultures taking place all year round.
Many of these events last from 1-3 days and attract tens of
thousands of visitors, which can involve considerable travel and
staying overnight in places ranging from campsites to upmarket
hotels. They have substantial benefits for local economies and can
dramatically affect the environment of a region, bringing more
spend from visitors and tourists and hence more employment and
wealth to the community.
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