Business Tourism Partnership Mission

Dynamics Affecting the Success of the Events Sector
Remaining ‘creative’
The events sector’s ability to consistently redefine and reinvent
itself is fundamental to its success. Strong event propositions are
key, and the sector must be able to react and anticipate change to
consumer/business trends, Government legislation, technology
trends and changes to related (therefore, all) markets.
Education / skills
The events sector is defined by its workforce, and the ability of that
workforce to be multi-skilled and multi-disciplined. The events
sector, particularly within the event organiser and event venue
categories, consists of a relatively small amount of people
performing a large array of tasks. In addition, the skills required
within the event supplier/contractor category encompass a great
range of technical abilities, which, in turn, require the appropriate
education/skills. Throughout the sector, standards must be high to
ensure successful event execution.
Infrastructure
Events always need venues that conform to all necessary
requirements and regulations. Furthermore, these venues must be
served by solid transport mechanisms, including road, rail and air
travel. Infrastructure is a key dynamic; people/products must have
an event venue to attend, as well as a means of getting there.
Future Foresight
The events sector has a bright and successful future ahead. As a
marketing channel, events’ complementary association with online
marketing means that it is increasing in value and prominence
within the marketing strategy of leading businesses, across the
major industries.
The events sector conforms to the current socio/cultural trends of
today’s independently minded consumer/individual, who values
face-to-face interaction/engagement and ‘permission marketing’ as
a means of developing trust, which is vital to the purchasing
process.
Companies within the events sector are increasingly aware of, and
committed to environmental issues and sustainability. Companies
are working towards reducing their ‘carbon footprint’ and creating
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