Business Tourism Partnership Mission

London
Visit London offers a number of marketing opportunities across the
Long Haul (US, Asia Pacific), European and UK markets.
Marketing Objectives are to:
• Introduce London to new and existing buyers by showing
them the UK capital’s existing flexibility in terms of business
facilities and services, its value for money and future
potential.
• Continue to raise Visit London’s profile and brand awareness
through increased sales activity and marketing campaigns.
• Focus on ‘Value London’, challenging perceptions that London
is expensive. Present the UK capital as a city of constant
discovery, depth and diversity, showcasing all areas of
London.
• Continue to promote VL New York office, the Venue Enquiry
Service and visitlondon.com/business as valuable services to
clients.
• Continue to develop ways to cross-market to leisure and
business consumers.
• Develop a CRM strategy in order to qualify and maintain data,
and develop relationships with clients, especially those
participating in hosted buyer fam trips, to encourage them to
book London on a continuous basis.
• Measure, quantify and report on leads, enquiries, bids and
confirmed business generated via sales and marketing
activities.
• Keep abreast of local markets and inbound business tourism
trends.
• Continue to develop strategic relationships with key
organisations such as SITE, MPI, ASAE, VB & ICCA, ISES, and
Eventia.
• Continue to work with service providers, airlines and partners.
Further information: www.visitlondon.com/convention
51