Business Tourism Partnership Mission

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2. INDUSTRY OVERVIEW Business tourism is a sector of the wider tourism industry. Conferences, exhibitions, incentive travel, corporate hospitality, outdoor events and individual business travel account for a growing share of total inbound tourism into the UK. In 2005, expenditure by business visitors represented 28% of all spend compared with 32% of spend by holiday visitors. In total the sector is estimated to be worth in excess of £22 billion. In more detail the sector comprises: 1. conferences and meetings - estimated to be worth a direct £10.3 billion annually to venues by the British Conference Venues Survey 2006. Around 80 million people attend 1.5 million meetings and conferences each year 2. exhibitions and trade fairs - estimated to be worth £9.3 billion annually (AEO/KPMG research 2005). This figure does not include the value of business transacted at exhibitions 3. incentive travel - no official recent research has been conducted into this segment but independent and unattributable statistics indicate that the market for meetings and incentive travel is worth around £1.2 billion annually 4. corporate events and corporate hospitality - estimates value this segment at around £1 billion annually 5. outdoor events - estimated value of at least £1 billion annually 6. business (or individual corporate) travel. No reliable estimates of this segment exist, although Business Tourism Leads The Way suggested that it was worth upwards of £6 billion per annum in 1998. The majority of the spend for the corporate events and corporate hospitality segment is within the UK whereas, with the UKoriginating incentive travel business, the majority of this spend will be overseas. However, it is worthy of note that not only does the income from this business stay in the UK, but the business employs considerable numbers of event professionals as well. Additionally, because the UK enjoys a worldwide reputation for excellence in event organisation, UK-based companies also operate more than their fair share of worldwide programmes for large multinationals. There are no verifiable statistics available as to the value of this business but, while budgets for these events are largely held outside the UK, the operation of the projects themselves not only employs UK-based personnel but the fee 3
income it generates is also retained in the UK. It should be noted that over recent years a number of UK-based companies have established offices aboard in order to service their overseas clients more effectively. Key Characteristics of Business Tourism The principal features and key characteristics of business tourism include the following: • it is at the high quality, high yield end of the tourism spectrum • business tourism is year-round, peaking in Spring and Autumn but still with high levels of activity in the Summer and Winter months, thus sustaining permanent, full-time employment. It is conservatively estimated that the sector nationally employs around 530,000 people both directly and indirectly • it complements the leisure tourism sector, relying on much of the same physical infrastructure, and bringing business to destinations such as seaside resorts which would otherwise be dependent upon a relatively short Summer season for their economic health and prosperity • investments in business tourism facilities lead to the regeneration of urban and inner city areas, as evidenced by cities such as Birmingham, Belfast, Cardiff, Glasgow and Manchester • many of the investments in a destination’s infrastructure designed primarily for the business tourist (hotels, transport and communications facilities, restaurants, attractions and amenities, even conference auditoria) provide benefits which can also be enjoyed by the leisure tourist and the indigenous population • it is resilient, being much less affected by economic downturns or by disasters than leisure tourism and other sectors of the national economy • business tourism stimulates future inward investment as business people see the attractions of a destination while travelling on business or to attend a conference, exhibition or incentive, and then return to establish business operations there. They can also become unpaid ‘ambassadors’ for a destination by communicating to colleagues and others their positive impressions and favourable experiences • the higher quality of personal service demanded by the business tourist requires more labour-intensive service suppliers, which in 4
Page 1 and 2: BUSINESS TOURISM briefi ng AN OVERV
Page 3: 1. INTRODUCTION Business tourism in
Page 7 and 8: • 12% are multi-purpose venues (e
Page 9 and 10: Business Tourists from Overseas Inb
Page 11 and 12: Table 2.2 Overseas Business Visitor
Page 13 and 14: o London o Birmingham o Manchester
Page 15 and 16: Table 3.1 Wales’ Share of Busines
Page 17 and 18: 4. BUSINESS EVENTS This section exa
Page 19 and 20: Trends and Issues The health of the
Page 21 and 22: Economic Benefits Research* underta
Page 23 and 24: Future Trends and Issues • The de
Page 25 and 26: 60%). The International Congress an
Page 27 and 28: • Many convention bureaux run con
Page 29 and 30: potential delegates seek to travel
Page 31 and 32: large conventions. However, this ap
Page 33 and 34: - The UK exhibition industry genera
Page 35 and 36: contact, customer interaction and t
Page 37 and 38: Nevertheless, a thriving industry e
Page 39 and 40: f) CORPORATE EVENTS AND CORPORATE H
Page 41 and 42: In general, the corporate events an
Page 43 and 44: Marquees etc. A number of these ass
Page 45 and 46: The efforts to raise standards in t
Page 47 and 48: suppliers, purchase influencers, co
Page 49 and 50: communications targeted directly at
Page 51 and 52: Visit Wales Visit Wales offers a nu
Page 53 and 54: 6. BUSINESS EVENTS AND CREATIVE ENT
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Events Sector Link to Creative Econ
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sustainable events. To this end, th
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e accessed via the Universities and
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Thames Valley University, Ealing, p
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Further details are available from:
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MPI European Office, 22 Route de Gr
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8. CAREERS IN THE INDUSTRY Finding
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smallness does often ensure that th
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conference marketing would be an as
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9. LIST OF REFERENCE LITERATURE The
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10. THE BUSINESS TOURISM PARTNERSHI
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Events Industry Alliance (EIA) 113
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Venuemasters The Workstation,15 Pat
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Business Tourism Partnership: Trade
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