Business Tourism Partnership Mission

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7. EDUCATION, TRAINING AND QUALIFICATIONS The relative immaturity of the business tourism and business events industry means that education and training courses are still being developed, although considerable provision already exists. The industry is yet to achieve a comprehensive, structured educational framework but recent years have seen a growth in full-time and part-time educational programmes, combined with a somewhat random, piecemeal provision of training courses, mostly short courses of one or two days' duration. Demand for distance learning and online availability of educational courses has not yet been matched by appropriate supply. Accreditation for education and CPD programmes is now beginning to be offered. There is no doubt that there has been a considerable increase in the number of universities offering event management courses and this is to be welcomed. However, there is still concern within the events community about the need for greater dialogue between academia and the industry in order that courses can achieve greater relevance to organising events in today’s highly regulated and dynamic business environment. While it is not essential for those looking to make a career in the business tourism industry to have pursued a particular educational course, certain courses can provide skills and knowledge which are readily applicable to the industry. Details of the main current provision are given below. College and University Courses For those wishing to study a course which is directly relevant to a future career, the best options are probably business studies, sales and marketing, hotel and catering courses and, particularly, courses involving tourism and event management. Several hundred colleges and universities across the UK now offer full-time courses in travel, tourism and leisure, at a variety of levels. Until recently, business tourism did not feature strongly on any of these courses. This is now changing as an increasing number of educational institutions offer dedicated ‘conference management’ and ‘event management’ degree level courses. Many other institutions offer modules in these topics as part of tourism and hotel and catering courses, for example. Comprehensive details of the current provision of courses at higher education level (i.e. full-time and sandwich first degree courses) can 57
e accessed via the Universities and Colleges Admissions Service website: www.ucas.co.uk. Some examples of the dedicated conference/event management and business tourism courses follow. The UK Centre for Events Management at Leeds Metropolitan University offers a BA/BA (Hons) Conference & Exhibition Management. This is a one-year full-time degree or two-year parttime programme for students in employment who have gained an HND or Foundation Degree in a related discipline or have relevant experience. The programme is sensitively timetabled on two days to allow for event professionals, in employment, to attend on a parttime basis. Modules studied include strategic marketing, the strategy process, conference and exhibition production, developing and optimising the event space, managing partners and clients, the venue environment and a dissertation. The UK Centre for Events Management also offers a 3-year HND and 4-year BA (Hons) Events Management which includes a 12-month work placement in the second year, providing a learning experience for students to develop their skills while working in the event industry. Further details are available from: Ruth Chambers, Course Administrator, UK Centre for Events Management, The Leslie Silver International Faculty, Leeds Metropolitan University, Civic Quarter, Calverley Street, Leeds LS1 3HE (tel: +44 (0)113-283-3447; fax: +44 (0)113-283-3111; email: events@lmu.ac.uk; website: www.worldofevents.net The University of Central England (UCE), Birmingham The University launched in September 2006 a Postgraduate Diploma/MA Event and Exhibition Management. The programme is run in conjunction with the National Exhibition Centre and the Events Industry Alliance. To achieve the Masters in Event and Exhibition Management, a cumulative total of 180 credits needs to be achieved. This can be done through either a full-time (one year) or a part-time (two year) study programme. Keynote industry speakers, practical assessments, a 5-week internship and a master research project are features of the course. Both recent graduates and people already working in the industry can apply for a place on the programme. Further details are available from: Mathilde Stein, Course Director, UCE, Units 2&3 Progress Works, Bromley Street, Digbeth, Birmingham B9 4AN; tel:+44 (0)121 204 9882; email: mathilde.stein@uce.ac.uk; course details can be accessed at www.mediacourses.com 58
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BUSINESS TOURISM briefi ng AN OVERV
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1. INTRODUCTION Business tourism in
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income it generates is also retaine
Page 7 and 8: • 12% are multi-purpose venues (e
Page 9 and 10: Business Tourists from Overseas Inb
Page 11 and 12: Table 2.2 Overseas Business Visitor
Page 13 and 14: o London o Birmingham o Manchester
Page 15 and 16: Table 3.1 Wales’ Share of Busines
Page 17 and 18: 4. BUSINESS EVENTS This section exa
Page 19 and 20: Trends and Issues The health of the
Page 21 and 22: Economic Benefits Research* underta
Page 23 and 24: Future Trends and Issues • The de
Page 25 and 26: 60%). The International Congress an
Page 27 and 28: • Many convention bureaux run con
Page 29 and 30: potential delegates seek to travel
Page 31 and 32: large conventions. However, this ap
Page 33 and 34: - The UK exhibition industry genera
Page 35 and 36: contact, customer interaction and t
Page 37 and 38: Nevertheless, a thriving industry e
Page 39 and 40: f) CORPORATE EVENTS AND CORPORATE H
Page 41 and 42: In general, the corporate events an
Page 43 and 44: Marquees etc. A number of these ass
Page 45 and 46: The efforts to raise standards in t
Page 47 and 48: suppliers, purchase influencers, co
Page 49 and 50: communications targeted directly at
Page 51 and 52: Visit Wales Visit Wales offers a nu
Page 53 and 54: 6. BUSINESS EVENTS AND CREATIVE ENT
Page 55 and 56: Events Sector Link to Creative Econ
Page 57: sustainable events. To this end, th
Page 61 and 62: Thames Valley University, Ealing, p
Page 63 and 64: Further details are available from:
Page 65 and 66: MPI European Office, 22 Route de Gr
Page 67 and 68: 8. CAREERS IN THE INDUSTRY Finding
Page 69 and 70: smallness does often ensure that th
Page 71 and 72: conference marketing would be an as
Page 73 and 74: 9. LIST OF REFERENCE LITERATURE The
Page 75 and 76: 10. THE BUSINESS TOURISM PARTNERSHI
Page 77 and 78: Events Industry Alliance (EIA) 113
Page 79 and 80: Venuemasters The Workstation,15 Pat
Page 81: Business Tourism Partnership: Trade
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Business Tourism Partnership Mission

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