Business Tourism Partnership Mission

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turn translates into higher levels of job creation. For example, 68% of all tourism jobs in Harrogate are created and sustained by business tourism (principally conferences and exhibitions), only 32% by leisure tourism. • research suggests that approximately 40% of business travellers will return with their families as leisure visitors to destinations they have enjoyed visiting on business • business tourism is sustainable, offering higher added value with fewer negative environmental impacts than mass leisure tourism. Furthermore, conference and incentive visitors are together as a group, so that it is possible to inform and educate them about the local community in which their event is being held in order to maximise the enjoyment of their stay but also to minimise any disruption and possible inconvenience to the local resident population. It is very much harder to manage, in the same way, the impact of individual leisure travellers on a destination. The individual segments of business tourism (conferences and meetings, exhibitions and trade fairs, incentive travel, corporate events, outdoor events) are the five segments which are the prime focus of marketing activities by venues and destinations, because decisions about where the events take place are open to influence. The organisers of the event may have greater flexibility in deciding where it is held, and are able to use their own judgement or discretion. For this reason, these five segments are often described as ‘discretionary’. Individual business travel, on the other hand, is termed ‘non-discretionary’ because, while the mode of transport (road, rail or air, for example) used by the individual traveller is open to influence, their actual travel destination is not. <strong>Business</strong> Event Venues The UK has an extraordinary variety of quality venues available to the business tourism and business events sector. Based on a minimum seating capacity of 50 theatre-style, around 3,500 venues meet this criterion and promote themselves actively to the sector. The British Association of Conference Destinations maintains a database of such venues and an analysis of the data reveals: • 53% of all venues are hotels • 9% are dedicated conference and training centres • 2% are major purpose-built convention and exhibition centres • 6% are academic venues 5
• 12% are multi-purpose venues (e.g. leisure centres, community centres) • 18% are unusual or unique venues 12% 6% 2% 18% 9% 53% 6 Hotels Conference and Training Centres Purpose-built Convention and Exhibition Centres Academic Venues Multi-Purpose Venues Unusual or Unique Venues The last category of unusual or unique venues can be further subdivided revealing a multitude of venues which can help to make an event particularly memorable. These include: • Heritage venues (e.g. castles, historic buildings, stately homes) – 29% • Sporting venues (many now integrating high quality meeting and event facilities) – 26% • Museums – 19% • Leisure attractions – 13% • Theatres – 8% • Other – 3% Insights into Delegate Expenditure: In 2006 VisitScotland, VisitBritain, VisitWales and Fáilte Ireland commissioned a research programme to update figures on the value of conference and meetings delegates. 963 interviews were conducted with delegates at 29 conferences, which were complemented by 50 interviews with Professional Conference Organisers. The research showed that expenditure by, and on behalf of, meeting delegates is considerably higher than previous multipliers used, emphasising the important contribution which conferences, meetings and incentive programmes can make to destinations’ economic prosperity. Further information on this
Page 1 and 2: BUSINESS TOURISM briefi ng AN OVERV
Page 3 and 4: 1. INTRODUCTION Business tourism in
Page 5: income it generates is also retaine
Page 9 and 10: Business Tourists from Overseas Inb
Page 11 and 12: Table 2.2 Overseas Business Visitor
Page 13 and 14: o London o Birmingham o Manchester
Page 15 and 16: Table 3.1 Wales’ Share of Busines
Page 17 and 18: 4. BUSINESS EVENTS This section exa
Page 19 and 20: Trends and Issues The health of the
Page 21 and 22: Economic Benefits Research* underta
Page 23 and 24: Future Trends and Issues • The de
Page 25 and 26: 60%). The International Congress an
Page 27 and 28: • Many convention bureaux run con
Page 29 and 30: potential delegates seek to travel
Page 31 and 32: large conventions. However, this ap
Page 33 and 34: - The UK exhibition industry genera
Page 35 and 36: contact, customer interaction and t
Page 37 and 38: Nevertheless, a thriving industry e
Page 39 and 40: f) CORPORATE EVENTS AND CORPORATE H
Page 41 and 42: In general, the corporate events an
Page 43 and 44: Marquees etc. A number of these ass
Page 45 and 46: The efforts to raise standards in t
Page 47 and 48: suppliers, purchase influencers, co
Page 49 and 50: communications targeted directly at
Page 51 and 52: Visit Wales Visit Wales offers a nu
Page 53 and 54: 6. BUSINESS EVENTS AND CREATIVE ENT
Page 55 and 56: Events Sector Link to Creative Econ
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sustainable events. To this end, th
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e accessed via the Universities and
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Thames Valley University, Ealing, p
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Further details are available from:
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MPI European Office, 22 Route de Gr
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8. CAREERS IN THE INDUSTRY Finding
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smallness does often ensure that th
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conference marketing would be an as
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9. LIST OF REFERENCE LITERATURE The
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10. THE BUSINESS TOURISM PARTNERSHI
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Events Industry Alliance (EIA) 113
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Venuemasters The Workstation,15 Pat
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Business Tourism Partnership: Trade
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Business Tourism Partnership Mission

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