Business Tourism Partnership Mission

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establishment of <strong>Tourism</strong> Ireland, however, the Unit also has representation through 18 overseas market offices. The BTU’s main role is to provide strategic leadership and support the activities of the two city convention bureaux in Belfast and Derry and the regional tourism partnerships (RTPs) to attract conference, association and incentive business to Northern Ireland. e) London The business and conventions activity within Visit London continues to be of growing importance to the organisation and its stakeholders as a whole. London has now launched a ten year vision for tourism, and business and events is of real significance within this, both in marketing and promotional terms as well as product and service areas. Visit London recently signed a four-year contract with the London Development Agency commencing in April 2006 and ending in March 2010. This contract, along with the private sector incomes it generates, will see Visit London’s budget over the period reach nearly £90m and the direct funding for business tourism activities will grow from 8.4% to 11.6%. Visit London now compiles a quarterly business tourism monitor to measure performance in this sector to allow the industry to gauge its performance – volume of events, attendee numbers etc. Further activities include expansion into China, Australasia and India to target new business, enhanced physical brand presence at European trade shows; focus on association and not-for-profit business with additional funding and increased staffing. In addition, Visit London is growing its convention services offer both for the organiser and the delegate, with plans for a London congress card and event support packages. Numbers of event enquiries are growing, with conversions and spend increasing year on year. Additional future activities will be geared towards unlocking the potential for the business of sport and major events, with a mind towards sustainability and green issues. 15
4. BUSINESS EVENTS This section examines the individual discretionary business tourism segments in detail, looking at their key characteristics and trends, volume and value data, issues affecting future growth, etc. The business to business (b2b) sector can be characterised as extremely dynamic and an arena that embraces a wide spectrum of live events providing creative and valuable solutions for corporate customers. Solutions that show events are now used very much as experiential brand experiences delivering powerful and effective marketing and communication messages right across the board. The business in the UK today is diverse and it is estimated that there are in excess of 3000 agencies of differing genres organising live events of some kind. In addition to traditional event organisers, these agencies range from small PR companies to event marketing organisations through to large multinational production houses. The events they organise range from off-site board meetings and company AGMs to association meetings, large scale medical symposia, major product launches through to opening and closing ceremonies for worldwide events, such as the Olympic Games. a) UK CORPORATE CONFERENCES AND MEETINGS Definition and Background The corporate or for-profit segment encompasses all the varied purposes for which meetings, conferences and events are held by companies or corporate organisations, including the following: • sales conferences • product launches • management meetings • training courses • business presentations • Annual General meetings (This segment can also include incentive travel – however, this is discussed as a separate segment in this booklet). In volume terms the British Conference Venues Survey 2006 indicates that 62% of the estimated 1.58 million conferences and meetings held at UK venues in 2005 was generated by the corporate sector. 16
Page 1 and 2: BUSINESS TOURISM briefi ng AN OVERV
Page 3 and 4: 1. INTRODUCTION Business tourism in
Page 5 and 6: income it generates is also retaine
Page 7 and 8: • 12% are multi-purpose venues (e
Page 9 and 10: Business Tourists from Overseas Inb
Page 11 and 12: Table 2.2 Overseas Business Visitor
Page 13 and 14: o London o Birmingham o Manchester
Page 15: Table 3.1 Wales’ Share of Busines
Page 19 and 20: Trends and Issues The health of the
Page 21 and 22: Economic Benefits Research* underta
Page 23 and 24: Future Trends and Issues • The de
Page 25 and 26: 60%). The International Congress an
Page 27 and 28: • Many convention bureaux run con
Page 29 and 30: potential delegates seek to travel
Page 31 and 32: large conventions. However, this ap
Page 33 and 34: - The UK exhibition industry genera
Page 35 and 36: contact, customer interaction and t
Page 37 and 38: Nevertheless, a thriving industry e
Page 39 and 40: f) CORPORATE EVENTS AND CORPORATE H
Page 41 and 42: In general, the corporate events an
Page 43 and 44: Marquees etc. A number of these ass
Page 45 and 46: The efforts to raise standards in t
Page 47 and 48: suppliers, purchase influencers, co
Page 49 and 50: communications targeted directly at
Page 51 and 52: Visit Wales Visit Wales offers a nu
Page 53 and 54: 6. BUSINESS EVENTS AND CREATIVE ENT
Page 55 and 56: Events Sector Link to Creative Econ
Page 57 and 58: sustainable events. To this end, th
Page 59 and 60: e accessed via the Universities and
Page 61 and 62: Thames Valley University, Ealing, p
Page 63 and 64: Further details are available from:
Page 65 and 66: MPI European Office, 22 Route de Gr
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8. CAREERS IN THE INDUSTRY Finding
Page 69 and 70:
smallness does often ensure that th
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conference marketing would be an as
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9. LIST OF REFERENCE LITERATURE The
Page 75 and 76:
10. THE BUSINESS TOURISM PARTNERSHI
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Events Industry Alliance (EIA) 113
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Venuemasters The Workstation,15 Pat
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Business Tourism Partnership: Trade
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Business Tourism Partnership Mission

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