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Business Tourism Partnership Mission

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Many visitors will arrive early at events and often leave well<br />

afterwards, thus increasing their spend. Economic benefit also<br />

derives from the hundreds of people who make the events happen:<br />

from suppliers of marquees, fencing, staging, furniture, generators,<br />

grandstands, pa equipment, temporary roadways, seating, sound<br />

equipment, temporary structures etc through to the provision of<br />

services such as catering, entertainment, medical units, health and<br />

safety co-ordination, heating, security and stewarding and traffic<br />

control management.<br />

Organisation of Events<br />

Many events have developed from traditional backgrounds but are<br />

sufficiently flexible to adapt to new market trends and customer<br />

requirements. Most take place on an annual basis, often at the<br />

same location, although a few events rotate around the UK. Many<br />

events have to obtain planning permission from the local authority<br />

before they can officially go ahead, and take full account of the<br />

requirements of health and safety legislation. Health and safety<br />

issues are the number one priority for many companies and higher<br />

standards in this area have contributed to the greater<br />

professionalism now seen in the industry. After a number of highly<br />

publicised accidents in the early '90s, the NOEA drew up a Code of<br />

Practice for outdoor events, and continues to work towards raising<br />

standards. This work impacts directly on liability insurance which is<br />

crucial for the events industry.<br />

Linked to health and safety, security has become a critical issue.<br />

With event licences being granted on pre-set visitor numbers,<br />

attendance levels have to be regulated. Fencing contractors are<br />

working in conjunction with security companies, for example, to<br />

ensure effective security, particularly at high profile public events<br />

like Glastonbury and Notting Hill. This leads to greater public<br />

confidence, better attendance and good PR for the industry.<br />

Events take place in every corner of the UK: city centres, rural<br />

areas, mountain and coastal regions and even in very remote<br />

locations.<br />

Future Trends and Issues<br />

43

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