16.08.2012 Views

Annual Financial Statements 2011 of Bank Austria

Annual Financial Statements 2011 of Bank Austria

Annual Financial Statements 2011 of Bank Austria

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

Management Report<br />

Management Report (CONTINUED)<br />

� UniCredit’s business model has proved effective especially in<br />

the difficult years following the financial market crisis, when customer<br />

centricity and customer business were the top priorities.<br />

– In early <strong>2011</strong> we completed organisational projects such as One4C.<br />

Proximity to customers was also the main idea behind strengthening<br />

local management in the matrix <strong>of</strong> Divisions and regions. More specifically,<br />

we streamlined the organisational structure and more<br />

clearly defined sub-segments <strong>of</strong> our sales network based on customer<br />

proximity, simplicity and specific needs. The main step in 2010<br />

was to combine customer-driven capital market activities with commercial<br />

banking business to form the Corporate & Investment <strong>Bank</strong>ing<br />

(CIB) Division and the bundling <strong>of</strong> proprietary trading activities in<br />

UniCredit <strong>Bank</strong>, Munich (previously Bayerische Hypo- und Vereinsbank<br />

AG), which involved the intra-group sale <strong>of</strong> UniCredit CAIB. The transfer<br />

<strong>of</strong> the SME sub-segment (small and medium-sized enterprises),<br />

also initiated in 2010, from the CIB Division to the F&SME <strong>Bank</strong>ing<br />

Division took place at the beginning <strong>of</strong> <strong>2011</strong>. For medium-sized<br />

companies (defined according to qualitative criteria and/or turnover<br />

between € 3 m and € 50 m), we introduced a targeted service model,<br />

implementing a decentralised sales network step by step with <strong>of</strong>fices<br />

in selected locations. At the end <strong>of</strong> <strong>2011</strong>, specialised customer service<br />

centres were available to this group <strong>of</strong> customers in 54 locations.<br />

After defining the target group <strong>of</strong> the top segment <strong>of</strong> private customers<br />

for Private <strong>Bank</strong>ing and completing the necessary transfer <strong>of</strong> customers<br />

from other segments in 2010, we set up a competence centre<br />

serving foundations in the Private <strong>Bank</strong>ing Division in <strong>2011</strong> and<br />

transferred customers from other business segments. ➔ For a meaningful<br />

comparison with the previous year, segment reporting figures<br />

for <strong>2011</strong> were adjusted to the new structure.<br />

– Our range <strong>of</strong> instruments for raising customer satisfaction –<br />

including customer surveys, feedback talks, mystery shopping, customer<br />

dialogues, internal standards <strong>of</strong> service and advice provided,<br />

training and ongoing measurement <strong>of</strong> customer satisfaction – is an<br />

integral part <strong>of</strong> business and has proved effective. This was confirmed<br />

in an audit, performed by specialists from the University <strong>of</strong> St. Gallen<br />

in <strong>2011</strong>, which resulted in <strong>Bank</strong> <strong>Austria</strong> being voted “<strong>Austria</strong>’s most<br />

customer-oriented service provider”. To maintain reputation levels<br />

and regain general confidence in banks following the disruptions<br />

caused by the financial market crisis, we simplified the product range,<br />

adjusted our internal performance incentives to focus on customer<br />

satisfaction and revised the way in which the bank presents itself to<br />

the public. With a number <strong>of</strong> charitable initiatives and a new overall<br />

sponsoring strategy, <strong>Bank</strong> <strong>Austria</strong> and its employees moreover underlined<br />

their intention to display solidarity within the community. ➔<br />

More details are included in the section on “<strong>Financial</strong> and non-<br />

financial performance indicators”.<br />

– External pressure on the banking sector to build risk buffers,<br />

increase capital ratios and fund business on a sustainable basis<br />

from local commercial sources as far as possible also prompted<br />

<strong>Bank</strong> <strong>Austria</strong> to adopt a more restrained approach in the growth<br />

markets <strong>of</strong> Central and Eastern Europe (CEE). While the commitment<br />

<strong>of</strong> <strong>Bank</strong> <strong>Austria</strong> and the entire UniCredit Group to CEE is<br />

unchanged, we are now differentiating on the basis <strong>of</strong> criteria such<br />

as market size and market position, in line with the requirement <strong>of</strong><br />

capital efficiency. We have suspended the ambitious branch expansion<br />

programme, which started in 2009, for the time being; in<br />

some cases, e.g. Hungary, the local investment climate was a<br />

factor considered in this decision. Quite generally, and despite the<br />

cross-regional approach, the business policy in CEE aimed at funding<br />

lending business from local sources to the -largest possible<br />

extent. The focal points <strong>of</strong> business policy were set out in a new<br />

multi-year plan in the third quarter <strong>of</strong> <strong>2011</strong>. ➔ See “Outlook for<br />

<strong>Bank</strong> <strong>Austria</strong>’s performance”.<br />

– In <strong>2011</strong> we made significant progress on the way towards the<br />

cross-regional bundling <strong>of</strong> back-<strong>of</strong>fice production and settlement<br />

functions (All4 Quality project) and unlocked cross-regional<br />

synergies with a view to reducing costs. We combined IT, transaction<br />

settlement, facility management, security and procurement in<br />

several steps. The first step was the bundling <strong>of</strong> the former IT companies<br />

UGIS (UniCredit Global Information Services) and BAGIS<br />

(<strong>Bank</strong> <strong>Austria</strong> Global Information Services) in UGIS <strong>Austria</strong> as at<br />

1 July <strong>2011</strong>. In a second step, carried out in the course <strong>of</strong> <strong>2011</strong>,<br />

some units <strong>of</strong> <strong>Bank</strong> <strong>Austria</strong> Procurement and Security and the Strategic<br />

Procurement Coordination CEE unit were integrated in UGIS<br />

<strong>Austria</strong>. The third step was the integration <strong>of</strong> the back-<strong>of</strong>fice services<br />

provider UCBP (UniCredit Business Partner GmbH), including<br />

its branches in Poland and Romania, with UGIS <strong>Austria</strong> turning into<br />

UBIS <strong>Austria</strong>, a subsidiary <strong>of</strong> the global UniCredit Business Integrated<br />

Solutions S.C.p.A. based in Milan, as at 1 February 2012.<br />

This service provider is unique in the European financial sector and<br />

gives customers – i.e. the banks in UniCredit Group – the required<br />

local support and international developments using significant<br />

synergies. In <strong>2011</strong>, some units <strong>of</strong> s<strong>of</strong>tware devel opment, <strong>of</strong> the<br />

computer operations centre and <strong>of</strong> support functions were outsourced<br />

to Blue IT Services gmbH, a subsidiary <strong>of</strong> IBM <strong>Austria</strong>,<br />

under a cooperation agreement.<br />

Key figures for the past five years (in per cent)<br />

2007 2008 2009 2010 <strong>2011</strong><br />

Customer loans/total assets 55.1 60.7 63.6 67.4 67.7<br />

Customer loans/primary funds 96.4 105.2 89.2 101.8 100.0<br />

Goodwill/total assets 1.9 1.6 1.8 1.7 1.2<br />

IFRS equity/total assets 7.3 6.4 7.3 9.1 8.9<br />

Tier 1 capital ratio under the<br />

<strong>Austria</strong>n <strong>Bank</strong>ing Act 8.76 6.82 8.68 10.35 10.88<br />

Operating income/risk-weighted<br />

assets 6.14 5.59 6.06 5.77 5.62<br />

Provisioning charge/operating pr<strong>of</strong>it 15.8 30.7 62.5 54.5 43.9<br />

Provisioning charge/lending volume 0.50 0.80 1.78 1.44 1.03<br />

Return on equity (ROE after tax) 17.0 7.8 8.1 4.5 1.2<br />

Marginal RARORAC 15.8 12.5 1.3 2.3 1.4<br />

<strong>Bank</strong> <strong>Austria</strong> · <strong>Annual</strong> <strong>Financial</strong> <strong>Statements</strong> <strong>2011</strong><br />

13

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!