notes to the consolidated financial statements - Sacombank

Frequent training was provided through 203 training courses, with 9,153 employees participating, and a team of 458
internal trainers was developed. In addition, the Training Center coordinated with Hypertek Company to build a database
of trainers and electronic textbooks for professional training courses, and launched the E-learning Programme to enable
distance training activities for business units in 2011.
Brand promotion activities
Information about Sacombank and its Subsidiaries was frequently monitored, processed and provided in full to the mass
media. Information about Sacombank’s brand and culture was communicated internally to all employees. Furthermore,
attention was consistently paid to brand standardisation and promotion efforts in terms of images, information and
displays across the entire system of the Bank
In 2011, Sacombank was honored to win the following awards: “Bank of the Year in 2011,” “Best Cash Managing Bank
in 2011,” “Best Foreign Exchange Provider in Vietnam in 2011,” “Best Transacting Bank in Vietnam” and “Best Corporate
Governance and Investors Relations Bank in 2011” granted by The Banker, Global Finance, and The Asset magazines and
was awarded the “Third-Class Labour Order” by the State President..
In general, Sacombank has maintained and made progress in its brand promotion activities. However, in order to further
professionalise its brand promotion, Sacombank is conducting research into developing long-term branding strategies
to promote the Bank’s position as a multi-national bank.
Utilising the network advantage
In 2011, although the State Bank of Vietnam had introduced restrictions on opening new bank transaction offices,
Sacombank was able to expand its network as part of its network development strategies. By 31 December 2011,
Sacombank had officially opened and put into operation 42 new transaction offices, increasing the total number of
transaction offices of the Bank to 408. The Bank has a presence in 47 out of the 63 provinces/cities of Vietnam and in the
two neighbouring countries of Laos and Cambodia
In general, the Bank’s network development was managed well by business units in 2011. Sacombank has maintained its
position as the joint stock commercial bank with the widest network
ANNUAL REPORT 2011 42