NEDBANK CAPITAl - Nedbank Group Limited

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GROUP REPORTSOVERVIEWOverviewHistorically, Group Strategy andCorporate Affairs (GSCA) has beenresponsible for leading the managementof the group’s image and reputation aswell as the strategic planning process.GSCA review of the year2009The group’s marketing programmesin support of building the Nedbankbrand were successful in 2009. Theimproving brand equity growth trendof recent years was continued andindeed accelerated, and the gapbetween Nedbank and its competitorscontinued to narrow. Nedbank’s majorsponsorships continued to play animportant role in the profiling andbuilding of the brand and consumerengagement. The new soccersponsorship property – the NedbankCup – surpassed all expectations in itssecond year, and independent researchrevealed it to be the most impactfulsoccer sponsorship of the year inSouth Africa. Our ‘green’ positioningprogramme was given a high profile,and succeeded in retaining the highground in this domain for Nedbank. TheNedbank Affinity Programme proved tobe resilient in extremely tough marketconditions, showing above-averagegrowth relative to non-affinity products.Nedbank Group concentrated on thedeliverables in terms of the Departmentof Trade and Industry (dti) Codes bypublishing its verified black economicempowerment scorecard. This is a firstin the financial industry. In addition,Nedbank Group has continued todrive the agreed targets for 2016 in allelements of the scorecard in conjunctionwith all areas of the business.In the light of the deterioratingglobal and local landscape, economiccomment, insight and advice continuedto be sought by both internal andexternal stakeholders.GSCA continued to refine the groupstrategy, with specific emphasis onscenario planning with the NedbankGroup board in the uncertainenvironment.The Nedbank Foundation won theNational Business CSI/SED Award 2009and Nedbank was recognised as theSocial Responsibility Bank of the Year2009 in the African Banker Awards.This acknowledged Nedbank for itscommitment to the communitiesit serves. Nedbank Group’s totalfinancial contribution to socioeconomicdevelopment amounts to R59,5 millionfor the period under review.OutlookA decision was made to split the clusterinto two separate clusters, effectiveJanuary 2010:• Group Marketing, Communicationsand Corporate Affairs; and• Group Strategic Planning.OPERATIONAL REVIEWSGOVERNANCE105NEDBANK GROUP ANNUAL REPORT 2009
OPERATIONAL REVIEWGROUP marketing,communications andcorporate affairsCiko Thomas (40)Group Executive: GroupMarketing, Communications andCorporate AffairsCiko joined the group with effect from 18 January 2010 as GroupExecutive: Group Marketing, Communications and Corporate Affairs.Ciko has wide-ranging marketing and business experience in financialservices and in the consumer goods and motor industries. He joinedNedbank from Barloworld where he was the Group Marketing Directorof the Automotive Division. Ciko was previously General Manager ofRetail Banking Marketing at ABSA Group. Before 2003 he held variousmanagement positions at SA Breweries, Unilever, British AmericanTobacco and M-Net.106NEDBANK GROUP ANNUAL REPORT 2009
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NEDBANK CAPITAl - Nedbank Group Limited

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