Download Sabmiller Plc Annual Report 2012 PDF

20 SABMiller plc Annual Report 2012Four strategic prioritiesGuiding our progress, driving our growthOur four strategic priorities define how SABMiller will achieve itsoverall financial goal. While they naturally evolve and their relativeimportance changes in line with market conditions, these prioritiescontinue to guide our short, medium and long-term growth.Financial goalTo deliver a higher return toour shareholders than our peergroup over the longer termStrategic priorityCreating a balanced andattractive global spreadof businessesThe wide geographic spread of our operations allows us to benefit from growthin volumes and value in beer markets around the world. We continue to look foropportunities to strengthen our geographic footprint in both developing anddeveloped markets through greenfield entries, alliances, mergers and acquisitions.Developing strong, relevantbrand portfolios that winin the local marketWe seek to develop attractive brand portfolios that meet consumers’ needs in each ofour markets. This includes expanding our offerings to address new consumer segmentsand drinking occasions, strengthening our mainstream brands, building a differentiatedportfolio of global and local premium brands and channelling the right brands to theright outlets at the right time and price.Constantly raising the profitabilityof local businesses, sustainablyOur aim is to keep enhancing our operational performance through top-line growth andcontinuous improvement in costs and productivity. It’s also important that we maintainand advance our reputation, protect our licence to trade and develop our businessessustainably for the benefit of our stakeholders.Leveraging our skillsand global scaleOur global spread presents increasing opportunities to gain value from the scale and skillsof the group, not least by leveraging our scale and expertise in procurement, standardisingour back-office functions and integrating our front-office systems. We are also benefitingfrom ongoing collaboration and the sharing of skills between our businesses.