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Download Sabmiller Plc Annual Report 2012 PDF

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SABMiller plc <strong>Annual</strong> <strong>Report</strong> <strong>2012</strong> 23Kozel 11Origin: Czech RepublicFirst brewed: 2005www.kozel.czThe Velke Popovice brewery in Central Bohemia firstproduced Kozel in 1874. Kozel 11 is the most recentvariant launched in 2005. A traditional lager beer witha pleasantly bitter taste, gentle malt and hoppy aromaand a perfect sparkle.Possible impact Mitigation Associated strategic prioritiesLower growth rate, profitabilityand financial returns.Market positions come underpressure, lower top-line growthrates and profitability.Lower long-termprofitable growth.Lower growth, profitabilityand contribution to localcommunities in somecountries.Lower growth rates andprofitability. Damage toour reputation for strongcommercial capability andfor making value-creatingacquisitions.Increased programme costs,delays in benefit realisation,business disruption.• Potential transactions are subject to rigorous analysis.Only opportunities with potential to create value are pursued.• Proven integration processes, procedures and practicesare applied to ensure delivery of expected returns.• Activities to deliver synergies and leverage scale are inplace, monitored closely and continuously enhanced.• Develop non-traditional capabilities to enter and growprofitably in new markets.• Ongoing evaluation of our brand portfolios in every market to ensurethat they target current and future opportunities for profitable growth.• Building our brand equities through innovation and compellingmarketing programmes.• Ensuring we have deep understanding of changing consumerand industry dynamics in key markets, enabling us to respondappropriately to issues which may impact our business performance.• Continued enhancement of the SABMiller Marketing Way which setsout the best-practice approach for our commercial processes.• Focus on monitoring and benchmarking commercial performanceand developing the critical commercial capabilities that are requiredin order to win in local markets.• Further develop our leadership talent pipeline through ourGlobal Talent Management model and strategic people resourcing.• Sustaining a strong culture of accountability, empowermentand personal development.• Standardisation of key processes and best practices acrossthe group through the roll-out of the SABMiller Ways.• Recognising strong performance through appropriate rewardstructures.• Rigorous adherence to the principle of self-regulation backedby appropriate policies and management review.• Constructive engagement with government and all externalstakeholders on alcohol-related issues.• Investment to improve the economic and social impact of ourbusinesses in local communities and working in partnershipwith local governments and NGOs.• Embedding of the SABMiller Ways (processes,systems and tools) throughout the Foster’s business.• Ongoing monitoring of progress versus the integration plan, includingfrequent and regular tracking of key performance indicators.• Senior leadership closely involved in monitoring progressand in making key decisions.• Mechanisms in place to track both costs and benefits.• Rigorous programme management and governance processeswith dedicated resources and clear accountability.• Creating a balanced and attractiveglobal spread of businesses.• Constantly raising the profitabilityof local businesses, sustainably.• Developing strong, relevantbrand portfolios that win inthe local market.• Constantly raising the profitabilityof local businesses, sustainably.• Leveraging our skills andglobal scale.• Developing strong, relevantbrand portfolios that win inthe local market.• Constantly raising the profitabilityof local businesses, sustainably.• Leveraging our skills andglobal scale.• Creating a balanced andattractive global spreadof businesses.• Developing strong, relevant brandportfolios that win in the localmarket.• Constantly raising the profitabilityof local businesses, sustainably.• Creating a balanced andattractive global spreadof businesses.• Developing strong, relevant brandportfolios that win in the localmarket.• Constantly raising the profitabilityof local businesses, sustainably.• Leveraging our skills andglobal scale.• Constantly raising the profitabilityof local businesses, sustainably.• Leveraging our skills andglobal scale.Overview Business review Governance Financial statements Shareholder information

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