Old school New England 92 - Scanorama

MEET OUR WOMAN IN
HONG KONG
The middle class in China is growing, and is becoming
increasingly prosperous as well. One effect of this
development is that the Chi-
nese consumers put more and
more meat produce in their
shopping baskets.
“As an example,” says
Louisa Lo, “the market for
sausages is growing by some
14% per year, and the demand
for quality sausages is growing
even faster.”
Based on her advice, Danske
Invest chose to invest in a local sausage skin manufacturer
last autumn.
Company meetings in Cantonese
In the home region of the sausage skin company, the
population speaks Cantonese instead of China’s
official language, Mandarin.
“It was an advantage for the equity team that we
Knowledge at work
Louisa Lo sees it all, when Chinese
skyscrapers sprout and the shops
line their shelves with new and
different products. She applies this
experience daily as part of the equity
team advising Danske Invest on
investments in China.
spoke the local language. When we communicate with
senior executives in their native tongue, we reduce the
risk of misunderstandings and
the answers we get are more
detailed.”
Specialist knowledge
strengthens market position
Through the meetings Louisa Lo
gained insight into some of the
processes and patents developed
by the company.
“Domestic competitors
cannot easily copy the quality delivered by the company,
and foreign competitors lose out on price.”
With that in mind, she estimates that the company
will benefit from a market, likely to see significant
growth over the next couple of years.
Meet Louisa Lo and other investment experts at
www.danskeinvest.com.