AUTOBAHN to both Porsche and Mercedes. Jeremy Clarkson, presenter of the popular British car show Top Gear, once said Porsche’s design team was “the laziest in the world.” Porsche’s consistent design, to put it mildly, is of course one of its strengths but it also makes its exhibition a trifle predictable. On the other hand, Porsche is possibly the German marque with the most dedicated fans. Here they rely on the cars. Men of varying ages – because it is mostly men, with one or two compliant girlfriends – crawl reverently up through the spiral-shaped building. Many take a few steps back to really soak up the cars’ curves and designs. Astrid Böttinger, public relations manager at the Porsche Museum, says: “We have tried to create a classic museum, not an amusement park. The cars are the stars, and they speak for themselves.” But that’s not strictly true. The cars get some serious competition from the building, designed by Austrian architects Delugan Meissl. Sharp, ship-like shapes and materials such as concrete, steel and mirror glass create a hypermodern building in stark contrast to the otherwise sleepy little Stuttgart suburb of Zuffenhausen. If Porsche’s design team can be criticized for being inhibited or conservative, the same hardly applies to the architects. The museum shows from the ground up that Porsche has a daring vision for the future. If the car exhibition, understandably, is retrospective, there is no doubt that the building is meant to demonstrate that Porsche will be a force to be reckoned with for many years to come. In the driving seat: Behind the wheel of a DKW 3=6 Sonderklasse F91 at Audi Italians Mauro Mignalio and Fabio Vaseci are true car enthusiasts. Their patriotism doesn’t allow them to say anything other than that Ferrari builds the world’s best cars. But Porsche seems to pass muster too. Although when it comes to museums, they have another favorite. “Mercedes’ museum is actually quite a bit sharper. Porsche’s is beautiful and exciting, but there is more to see at Mercedes,” Mignalio says. MERCEDES-BENZ’S GIGANTIC MUSEUM stands out from the others in two ways. First, it was a Dutchman, not an Austrian, who designed it; Ben van Berkel also created the hyper-futuristic Theater Agora in Lelystad. Second, it is the only museum store of the four that does not sell a logo-adorned portable humidor for $550. Luay, Ahmad and Ahmad from Syria also stick out. Most of the visitors to southern Germany’s car museums are petrol heads, or “auto freaks” as they are called here, but instead of staring at chrome trim and rearview mirrors they point upward, gazing at the high ceiling. The trio study architecture in Damascus and have come to Stuttgart to check out the Mercedes-Benz and Porsche museums. “Van Berkel is a great inspiration, so we came here more to see the building than the cars,” Luay says. Luay and his buddies are most impressed by the flow of the ex hibition, by the way you move almost seamlessly between the different themes and decades as you progress downward through the circular building. You almost become blind to its 54 DECEMBER 2011/JANUARY 2012 SCANORAMA �
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