Old school New England 92 - Scanorama

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AUTOBAHN Popemobile: The custom-made Mercedes 230 G used by John Paul II on his 1987 tour of America 48 DECEMBER 2011/JANUARY 2012 SCANORAMA
ing its high beams in your rearview mirror so it can get past, you want to avoid any distractions. Audi may boast of vorsprung durch technic (“progress through technology”), but the marque’s troubled past – a series of mergers with Auto Union, Horch, DKW and Wanderer – means that its exhibition lacks a common thread. It’s as if it’s aware that it doesn’t have as glamorous a story to tell as its cousins. Here things are more laid-back and easygoing, not as strict. The cars aren’t as meticulously polished, but look as if they have been used. And if you want to climb in and “test sit” a Wanderer W22 from 1936, go right ahead. The cars are parked on the floor rather than raised up on pedestals. It’s as if Audi doesn’t really trust its own power of attraction. On the ground floor is a collection of motorbikes, despite its modest history on two wheels, with BMWs, Kawasakis, Nortons and Harley-Davidsons cheek to jowl. It’s somewhat flattering considering Audi drivers’ reputation on the expressway. Thomas Franck, head of Audi Forum Ingolstadt , says: “It’s not in Audi’s nature and philosophy to pound our chest and say we are the biggest and the best. We didn’t want to copy BMW’s managers and build a monument to ourselves, just to show our origins to those who are interested and offer a pleasant diversion.” His ideas, however, are not quite as modest. Franck wants to transform the stream lined steel-and-glass buildings that surround a courtyard the size of two football fields into a total im - mer sion in Audiland. You should get there in the morning, eat breakfast in one of the restaurants, and take a tour of the museum until it’s time for lunch in another restaurant. Then you pick up your new car from the Audi hall next door, drive out through the hall and park on the polished piazza before doing some shopping � SCANORAMA DECEMBER 2011/JANUARY 2012 49
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Old school New England 92 - Scanorama

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