Old school New England 92 - Scanorama

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COURTESY OF 40 WINKS �The Hit List No argument: the best bistecca alla fiorentina under the Tuscan sun. Plus, the out-of-this-world LA pizza dazzling the stars 1Flights of fancy HOTELS. “Sorry, I don’t do conventional,” says David Carter, interior designer and owner of 40 Winks, one of London’s smallest and most eccentric hotels. He even got into the business by accident. “This is essentially my own home. I started renting it out for fashion shoots and the photographers, stylists and models loved it so much that they kept asking me if they could stay on. So I thought, why not turn it into a small hotel?” Slang for a snooze, 40 winks has even caught edgy East London napping with its spin on the boutique hotel. Think Alice in Wonderland, only more decadent. Every object, every piece of furniture in this Queen Anne row house on the shabby Mile End Road triggers your imagination, 40 Winks 109 Mile End Road, Stepney Green, London, <strong>England</strong>. Tel: +44 20 7790 0259. www.40winks.org Editor RIKARD LIND Wild mix: 40 Winks is not your conventional hotel be it a lacy corset lamp, Chinese lantern, a Victorian dress form, a sombrero or a stack of old trunks. Carter runs the hotel with two staff. There’s no lobby, no TVs in the guest rooms – there are only two, a single ($150) and double ($225) – or room service, but there is a gated parking lot, Wi-Fi, and, in keeping with a home from home, a communal kitchen. “Our guests don’t come to London to watch TV,” he says. MICHAEL DEE � GO TO LONDON SAS takes you to London daily from Copenhagen, Stockholm and Oslo. Book your trip at www.flysas.com or use your EuroBonus points starting at 12,000 points one way SCANORAMA DECEMBER 2011/JANUARY 2012 23
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Old school New England 92 - Scanorama

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