SCANORAMA EDITOR IN CHIEF Per Olsson (responsible under Swedish press law) EDITORIAL DIRECTOR EXECUTIVE EDITOR ART DIRECTOR (acting) Rikard Lind Graeme Nadasy JohnJohn Wedin EDITOR EDITOR LAYOUT Dan-Marcus Pethrus Peder Edvinsson Douglas Dittmer ASSISTANT ART DIRECTOR COPY EDITOR TRANSLATOR Louise Dyhrfort Lisa Rosman John Ambrose MANAGING DIRECTOR PUBLISHER Lennart Löf Jennische Magnus Lindvall e-mail: firstname.lastname@dgcom.se www.scanorama.com SAS MARKETING DIRECTOR PREPRESS & PRINT Pernilla Edelsvärd Datagraf A/S, Denmark e-mail: pernilla.edelsvard@sas.se SCANORAMA IS PUBLISHED BY DG COMMUNICATIONS AB, SE-111 57 STOCKHOLM, WWW.DGCOM.SE DG MEDIA SALES SWEDEN SALES DIRECTOR Catarina Berggren ACCOUNT MANAGER ACCOUNT MANAGER INTERNATIONAL SALES MANAGER COORDINATOR Christina Arrhénborg Lena Heinonen Anita Wollroth Annika Stiernspetz Tel: +46 8 797 04 00, Fax: +46 8 21 31 71 e-mail: firstname.lastname@dgmediasales.se NORWAY DENMARK SALES MANAGER SALES MANAGER Siri Danielsen Christian Vimtrup Tel: +47 21 60 81 90, Fax: +47 21 60 81 91 Tel: +45 33 70 76 31, Fax: +45 70 27 11 56 e-mail: siri.danielsen@dgmedia.no e-mail: christian.v@dgmedia.dk OTHER COUNTRIES AUSTRALIA: AGS MEDIA Tel: +61 8 8371 5800, david@agsmedia.com.au, BELGIUM/NETHERLANDS: GIO MEDIA Tel: +31 6 2223 8420, giovanni@gio-media.nl, CANADA: MEDIA CONTACTS INT’L Tel: +1 905 845 8300, tompeters@busexec.com, CROATIA: KG MEDIA D.O.O. Tel: +385 52 427 046, info@kg-media.at, FINLAND: SUOMEN BUSINESS VIESTINTÄ Tel: +358 10 665 2269, tuire.sillanpää@sbv.fi, FRANCE: I.M.M. FRANCE Tel: +33 1 40 13 79 03, v.aarab@imm-france.com, GERMANY/AUSTRIA:GRUNER + JAHR AG &CO KG Tel: +49 (403703) 2944, scheil.claudia@guj.de, GREAT BRITAIN: IMM INTERNATIONAL Tel: +44 203 301 4900, s.money@imm-international.com, GREECE: PUBLICITAS HELLAS LTD Tel: +30 211 1060 300, hara.koutelou@publicitas.gr, ICELAND: HEIMUR HF. Tel: +354 512 7536, otto.schopka@heimur.is, INDIA: MEDIA STAR Tel: +91 22 22815538/39, ravi@mediastar.co.in, IRELAND: HARMONIA LTD Tel: +353 1 240 53 22, dboyle@harmonia.ie, ITALY: G+J INTERNATIONAL SALES ITALY SRL Tel: +39 (02) 2052 671, guj.italia@guj.de, JAPAN: PACIFIC BUSINESS INC Tel +81 3 3661 6138, kai-pbi@gol.com, KOREA: DOOBEE INC Tel: +82 2 3702 1740, dbi@doobee.com, LATVIA/ESTONIA/LITHUANIA: ADVERTISING AGENCY SANTA Tel: +37 1 670 061 36, reklama@santa.lv, PORTUGAL: PUBLIMA PUBLICIDADE Tel: +351 21 315 81 61, publima@publima.pt, RUSSIA: INFLIGHT ENTERTAINMENT GROUP Tel: +7 495 690 8255, kdzidzaria@in-flight.ru, SINGAPORE/MALAYSIA: SPH MAGAZINES PTE LTD Tel: +65 6319 6270, alicere@sph.com.sg, SPAIN: PRISA BRAND SOLUTIONS Tel +34 915 365 587, cristinarb@prisabs.com, SWITZERLAND: AIRPAGE AG Tel: +41 43 311 3000, furrer@airpage.ch, TAIWAN: LEWIS INT. MEDIA SERVICES CO Tel: +886 2 2707 5519, ky168@ms14.hinet.net, THAILAND: THAI REPRESENTATION LTD Tel: +662 3319 690, thitiporn.p@sharmathailand.com, UNITED ARAB EMIRATES: INTERMEDIA Tel: +971 4 342 2112, vdavidson@intermedia-gulf.com, USA: AIRGROUP ONE Tel: +121 2 244 5610, dbannister@airgroupone.com PRODUCTION AND THE ENVIRONMENT: <strong>Scanorama</strong> is printed on Graphocote 65g – an FSC-marked paper – at an ISO 14001 certified printing house. DG Communications maintains a continuous program for environmental improvement. <strong>Scanorama</strong> is distributed 10 times a year by SAS. Opinions expressed in this publication are those of the authors or persons interviewed and do not necessarily reflect the views of the editors, DG Communications AB or Scandinavian Airlines. All rights reserved. Material in this publication may not be reproduced in any form without written permission. Please note that unsolicited manu scripts, photographs and illustrations are not accepted. <strong>Scanorama</strong> accepts no responsibility for such material sent to its office, nor is it liable for loss of, or damage to, such material. All editorial material in <strong>Scanorama</strong> is digitally stored and may be republished by DG Communications or its clients, either in printed form or in various digital media. Persons contributing material to <strong>Scanorama</strong> consent to digital storage and republication. Any reservations against this should be made before publication. All correspondence to <strong>Scanorama</strong> may be published. SAS Customer Relations www.sas.se/feedback
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THE WEEKENDER JOLLY GOOD Words by P
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