Highway 99 Beautification Master Plan - Council of Fresno County ...

e applied to other corridors in the county.Highway 99BeautificationMaster PlanIn the spring of 1999 the group sent out a Request for Proposals (RFP) to qualified design firms to assist them inthe preparation of the Beautification Plan. After a thorough review and selection process, the Associationselected RRM Design Group to assist them in the preparation of the Plan. RRM’s team of landscape architectsand planners worked with the Association and Fresno COG in the preparation of this document through frequentreview of the work progress and products. The Plan’s work program was broken down into several phaseswhich are described in the following summary.PHASE IGoals and ObjectivesPhase I began with a start-up meeting with the Association in which the RRM design team collected additionalinformation, clarified timelines and milestones, and engaged in a brainstorming session on goals, objectives andproject boundary issues for the Master Plan. The second portion of this phase consisted of fieldwork and aninventory of existing conditions. RRM Design Group performed a thorough site review of the existing conditionsthroughout the Highway 99 Corridor study area. This included field notes, videotape and photographs of the studyarea as well as compilation of existing Highway 99 Corridor aerial photographs.AppendixPHASE IIExisting ConditionsThe second phase consisted of an Opportunity and Constraints Analysis. RRM Design Group analyzed theAppendixThe PlanningProcessThe Planning Process8