Highway 99 Beautification Master Plan - Council of Fresno County ...

G OALS AND OBJECTIVESHighway 99BeautificationMaster PlanT hese goals and objectives were formed by the Association, with the assistance of RRM Design Group, to identifya vision for the Highway 99 Corridor and to guide the development of the Beautification Master Plan.GOAL 1:Create and sustain an image for the corridor that communicates to Highway 99 travelers the agricultural significance,economic strength, scenic beauty, and community spirit of the study area.Objective 1A:Inform and educate Highway 99 travelers on the economic, recreational, and cultural resources of the area.Policy 1A1:Explore the feasibility of creating a visitor center in conjunction with a Caltrans rest stop and the majorgateway at each end of the corridor. (See Appendix IV Visitor’s Center Concept)Policy 1A2:Explore the feasibility of creating a local am radio signal that transmits key information about the corridor.Policy 1A3:Develop a community out reach program using mailers, community service announcements, and volunteersto disseminate key information about the corridorAppendixGoals and ObjectivesPolicy 1A4:If it is not possible to eliminate billboards along the corridor (see Goal 2, Objective 2B), rent some billboardsfor educational and corridor promotionAppendixpurposes.Objective 1B:Define the corridor by creating major and minor gateways.GoalsandObjectives12