Highway 99 Beautification Master Plan - Council of Fresno County ...

IMPLEMENTATIONHighway 99BeautificationMaster PlanT he Process of implementation is not easily addressed in situations such as Highway 99 where so many stakeholdersaffect the visual quality of the Corridor.In cases such as these, it is important to structure implementation strategies in phases, to carefully prioritizeprojects and to thoroughly investigate all funding sources potentially available. A reference for potential fundingsources has been provided in Appendix II.Realistic phasing of implementation projects is a critical factor in the success of this master planning effort.Additional funding does not yet exist, and a large portion of implementation may be dependent on the formation ofa non-profit body to obtain grants and administer implementation. Therefore, implementation recommendationshave been presented in short term and long term strategies.In the “long range scenario” the non-profit administrative body is formed and outside funding is secured. The“short term scenario” institues immediate improvements under the current organizational structure of the Association.It is important to note that although the implementation effort is divided into short term and long term, immediateaction is necessary on some long-term elements in order to achieve them. That is to say, for example, thatalthough creation of a non-profit is listed as a long term element, work to create the non-profit should beginimmediately in order to achieve it in the long term. Before any of these actions are undertaken, it will be necessaryfor all the cities and counties along the Corridor targeted by this plan to adopt it and incorporate it into theirown guidelines and policies.AppendixSHORT TERM IMPROVEMENTSBetter maintenance of the existing landscape improvements is the action that can provide the most immediateresults. This effort will consist of two major tasks.AppendixImplementationImplementationThe first short term improvement is litter control and the second is traditional landscape maintenance that includesbut is not limited to mowing, pruning, fertilization, pest and disease control, and replacement of dead and/or dying78