Highway 99 Beautification Master Plan - Council of Fresno County ...

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G OALS AND OBJECTIVESHighway 99BeautificationMaster PlanT hese goals and objectives were formed by the Association, with the assistance of RRM Design Group, to identifya vision for the Highway 99 Corridor and to guide the development of the Beautification Master Plan.GOAL 1:Create and sustain an image for the corridor that communicates to Highway 99 travelers the agricultural significance,economic strength, scenic beauty, and community spirit of the study area.Objective 1A:Inform and educate Highway 99 travelers on the economic, recreational, and cultural resources of the area.Policy 1A1:Explore the feasibility of creating a visitor center in conjunction with a Caltrans rest stop and the majorgateway at each end of the corridor. (See Appendix IV Visitor’s Center Concept)Policy 1A2:Explore the feasibility of creating a local am radio signal that transmits key information about the corridor.Policy 1A3:Develop a community out reach program using mailers, community service announcements, and volunteersto disseminate key information about the corridorAppendixGoals and ObjectivesPolicy 1A4:If it is not possible to eliminate billboards along the corridor (see Goal 2, Objective 2B), rent some billboardsfor educational and corridor promotionAppendixpurposes.Objective 1B:Define the corridor by creating major and minor gateways.GoalsandObjectives12
Policy 1B1:Establish major gateways at the northern and southern boundaries of the corridor.Highway 99BeautificationMaster PlanPolicy 1B2:Develop an architectural theme for major gateways reflecting the agricultural significance of the area.Policy 1B3:Explore the possibility of locating architecturally prominent agriculture processing facilities adjacent tomajor gateway sites.Policy 1B4:Establish minor gateways at the important city and district nodes.Policy 1B5:Develop an architectural theme for minor gateways emphasizing the unique characteristics of the associatedcity or district while maintaining a unified theme for the overall corridor.GOAL 2:Improve the visual appeal of the Corridor.Objective 2A:Strive to eliminate or greatly reduce roadside litter within the corridor.AppendixGoals and ObjectivesPolicy 2A1:Promote stronger enforcement of existing litter laws.AppendixPolicy 2A2:Identify major sources of roadside litter and develop a program to reduce the litter problem at the source.Policy 2A3:Augment existing trash collection efforts with additional sources, such as volunteer service groups,inmates, and court ordered community service personnel.GoalsandObjectives13
Page 1 and 2: HIGHWAY 99BEAUTIFICATIONMASTER PLAN
Page 3 and 4: INTRODUCTIONHighway 99Beautificatio
Page 5 and 6: that don’t invest in themselves.
Page 7 and 8: T HE PLANNING PROCESSHighway 99Beau
Page 9 and 10: Milo Smith, resident of KinsburgJos
Page 11 and 12: ackground information from Phase I
Page 13: G OALS AND OBJECTIVESHighway 99Beau
Page 17 and 18: Policy 2C3:Analyze existing tree, s
Page 19 and 20: O PPORTUNITIES & CONSTRAINTSHighway
Page 21 and 22: Element: Agricultural FieldsHighway
Page 23 and 24: Opportunity:Some of the existing ba
Page 25 and 26: Element:Opportunity:Views of unsigh
Page 27 and 28: Opportunity:Element:Opportunity:Con
Page 29 and 30: P ROPOSED BEAUTIFICATION IMPROVEMEN
Page 31 and 32: times. Furthermore, it provides the
Page 33 and 34: LEGENDMajor gatewayPoint of access
Page 35 and 36: PROPOSED BEAUTIFICATION IMPROVEMENT
Page 59 and 60: A ESTHETIC TREATMENT OPTIONSHighway
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A ESTHETIC TREATMENT OPTIONSHighway
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L ANDSCAPE & ARCHITECTURAL GUIDELIN
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Specimen Shrubs:Similar in importan
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grove shall be three. Groves can be
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LANDSCAPE AND ARCHITECTURAL GUIDELI
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Signage:Painted on structures or wo
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Materials:Materials are a critical
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I MPLEMENTATIONHighway 99Beautifica
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plant material.The major options th
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• Billboard Reduction and or Remo
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A PPENDIXHighway 99BeautificationMa
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Highway 99BeautificationMaster Plan
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CALTRANS ADOPT-A-HIGHWAY PROGRAMHig
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- Trifolium tridentatum Tom Cat Clo
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- Agapanthus sp. Lily of the Nile-
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- Coreopsis lanceolata Coreopsis- D
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ABPPENDIX VIBLIOGRAPHYAustin, R. 19
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Highway 99 Beautification Master Plan - Council of Fresno County ...

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