Highway 99 Beautification Master Plan - Council of Fresno County ...

that don’t invest in themselves. Creating and maintaining an attractive civic image is one of the basic investmentsa community can make.Highway 99BeautificationMaster PlanThis project originated from a common desire to improve the image of Highway 99 and thus attract economicdevelopment. As many as 100,000 cars per day pass through Fresno County on Highway 99 and many of thesedrivers form their only impression of Fresno County from what they see on the corridor. The present conditionof the Highway and many of the adjacent properties reflects very poorly on the cities through which the Highwaypasses and the Fresno County in general. A lack of landscaping, infrequent maintenance of existingplantings, a proliferation of billboards, and unsightly adjacent land uses make much of Highway 99 unattractive.The unsightly views of Highway 99 contribute to a negative community image among area residents and discouragewould-be tourists from entering the adjoining cities.The Goal of This Plan:“Create, within ten years, an image for the Highway 99 corridor through Fresno County thatcommunicates to the traveling public the agricultural significance, economic strength, scenic beauty, andcommunity spirit of our region.”AppendixIntroductionAppendixThis is the challenge that the Association for the Beautification of Highway 99 and the Council of Fresno CountyGovernments took on for themselves in the spring of 1999. The following Beautification Master Plan is the firstproduct of that challenge. This plan addresses the visual resource management, landscape development, highwaymaintenance, public service operations issues, and inter-governmental relations that are inherent in theIntroduction3