Highway 99 Beautification Master Plan - Council of Fresno County ...

OPPORTUNITIES AND CONSTRAINTSHighway 99BeautificationMaster PlanT he primary purpose of this plan is to improve the visual appearance of Fresno County and its cities from Highway99. With this in mind, the following opportunities and constraints were identified.Element:Opportunity:Opportunity:Constraint:Element:Opportunity:Northern Limit of CorridorEnhancement of the bridge crossings will create the gateway experience. The natural grade isalso an advantage in this regard.Agricultural land use also sets the background here for a gateway monument. It appears thatthere is sufficient room for a rest stop and associated structures at the northern limit of theCorridor.Additional right of way may need to be acquired for proposed facilities. Caltrans is notcurrently planning roadside rest stops at this location.Entry Signs for Cities and CountiesUnifying signage would enhance the sense of unity in the corridor and increase traveller’ssense of location and comfort. Increasing the ease for traveller’s to identify places andservices increases the likelihood of their seeking services adjacent to the Corridor. Theeconomic viability of the corridor would be increased by signage improvements. The aestheticvalue would be increased as well.Constraint: Creating unifying signage across the corridor through different cities and towns requirescoordinated efforts and design guidelines which can be time consuming and difficult.AppendixOpportunitiesandConstraints18Opportunities and Constraints