Highway 99 Beautification Master Plan - Council of Fresno County ...

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tural themes create a sense of place which reflects the evolutionary history of a place. Structural articulationshows that the community has evolved and responded to both the environment and economics of the region overtime, and has a shared history as a result. Such places are generally perceived as a beneficial location for bothbusiness and family investments. Structural articulation via signage is an opportunity to increase the ability of boththe visitor and community member to locate or place themselves in a user friendly environment. Increasing theaccessibility of places along the corridor, and the use of signage to articulate the Corridor’s regional identity willimprove the visual perception and economic growth viability of the surrounding areas.Entries:Entries are locations requiring careful attention for both architectural and signage elements in the Corridor landscape.Through careful structural articulation, the points of entry can be showcased in a manner which makesboth the services and resources of the area attractive to visitors and potential economic and family investors aswell. A community with a well stated entry shows to the traveler of Highway 99 that this community is in controlof its visual resources and has agreed upon a community identity which they announce to the rest of the region.Planes and surfaces:Planes and surfaces are the horizontal elements in the landscape which the architectural and signage elementsconnect to as vertical anchors. Planes and surfaces become the canvas which, if addressed sensitively, canbecome points of entry, or viewsheds based on the architectural and signage elements which connect them.Architectural Form:Architectural form is a key factor in creating a visual language, or ‘story’ for the greater Corridor landscape thatis apparent to the traveler of Highway 99. Architectural form can represent the overall elements of a landscapeand the vertical linkages they create, as well as the issues of scale which arise from the placement of thesevertical forms and the senses they evoke in the community member and traveler.AppendixLandscape Transition:Landscape transition can reflect movement in two major areas. One is from physical plantings and built structuressuch as architectural or signage elements. The other is between locations along the greater Corridor landscape,such as gateways between towns along the Corridor, agricultural uses of the lands adjacent to the Corridor, orHistorical or economic themes that run within the Corridor boundaries.AppendixHighway 99BeautificationMaster PlanLandscape andArchitecturalGuidelinesLandscape and Architectural Guidelines74
Materials:Materials are a critical element in Architectural and signage design guidelines for the Corridor. Materials shouldbe chosen which reflect the traditional materials of the Corridor (maintaining the historical context) and materialsshould be chosen which reflect a new era of growth and movement within the Corridor communities (i.e. Newgrain silo designs using steel, metal, etc). Signage should be addressed for a common form or material throughoutthe extent of the Corridor. It is a critical factor in determining the effectiveness of a signage strategy whichunifies the Corridor and creates a feeling of directional security to the traveler, greater increasing their chancesof visiting the adjacent regions for temporary or permanent investment. Materials should be sensitive to thegreater landscape and in tune in a manner which enhances the surrounding environments of the Corridor, ratherthan detracts from them by being insensitive or inappropriate materials which do not site well within the greaterCorridor landscape or its historical identity as a region, Careful material selection can be a critical factor inestablishing a regional identity vs. an “anywhere” one.Colors:Colors should be chosen using the same parameters which are given for material guidelines. Colors should bechosen for Architectural elements and signage features which relate to the identity of the region, and site wellwithin the greater Corridor landscape context in a manner which doesn’t detract from the landscape aestheticbeing developed. Historical color uses and styles of presentation are recommended for investigation prior tocreating a signage program throughout the Corridor.Themes:Themes are a critical factor, the ‘front’ via which travelers create their initial impressions of a region. The abilityto create a common theme (i.e. Agriculture) throughout the Corridor is critical to forming a regional identityreadable to the corridor traveler. Repeated colors, materials, and logos for the region create the boundaries thetraveler identifies the region with. Architectural elements, such as buildings, gateways, and rest stops, and wellarticulated signage programs establish themes.AppendixPublic Art:Public art creates the impression that the adjacent towns have a sense of civic pride that proudly expresses itselfto the outside world. It also creates an impression of economic stability and even prosperity to the outside world,which can draw economic and family investors to the area.AppendixHighway 99BeautificationMaster PlanLandscape andArchitecturalGuidelinesLandscape and Architectural Guidelines75
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HIGHWAY 99BEAUTIFICATIONMASTER PLAN
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INTRODUCTIONHighway 99Beautificatio
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that don’t invest in themselves.
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T HE PLANNING PROCESSHighway 99Beau
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Milo Smith, resident of KinsburgJos
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ackground information from Phase I
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G OALS AND OBJECTIVESHighway 99Beau
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Policy 1B1:Establish major gateways
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Policy 2C3:Analyze existing tree, s
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O PPORTUNITIES & CONSTRAINTSHighway
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Element: Agricultural FieldsHighway
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Opportunity:Some of the existing ba
Page 25 and 26: Element:Opportunity:Views of unsigh
Page 27 and 28: Opportunity:Element:Opportunity:Con
Page 29 and 30: P ROPOSED BEAUTIFICATION IMPROVEMEN
Page 31 and 32: times. Furthermore, it provides the
Page 33 and 34: LEGENDMajor gatewayPoint of access
Page 35 and 36: PROPOSED BEAUTIFICATION IMPROVEMENT
Page 59 and 60: A ESTHETIC TREATMENT OPTIONSHighway
Page 67 and 68: L ANDSCAPE & ARCHITECTURAL GUIDELIN
Page 69 and 70: Specimen Shrubs:Similar in importan
Page 71 and 72: grove shall be three. Groves can be
Page 73 and 74: LANDSCAPE AND ARCHITECTURAL GUIDELI
Page 75: Signage:Painted on structures or wo
Page 79 and 80: I MPLEMENTATIONHighway 99Beautifica
Page 81 and 82: plant material.The major options th
Page 83 and 84: • Billboard Reduction and or Remo
Page 85 and 86: A PPENDIXHighway 99BeautificationMa
Page 87 and 88: Highway 99BeautificationMaster Plan
Page 99 and 100: CALTRANS ADOPT-A-HIGHWAY PROGRAMHig
Page 101 and 102: - Trifolium tridentatum Tom Cat Clo
Page 103 and 104: - Agapanthus sp. Lily of the Nile-
Page 105 and 106: - Coreopsis lanceolata Coreopsis- D
Page 107 and 108: ABPPENDIX VIBLIOGRAPHYAustin, R. 19
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Highway 99 Beautification Master Plan - Council of Fresno County ...

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