Highway 99 Beautification Master Plan - Council of Fresno County ...

Constraint:A slew of the unsightly billboards are located within the stretch of Corridor adjacent to the railyard. A strategy of eliminating billboards and enhancing certain views of the rail yard withlandscaping, will greatly improve the rail yard image.Highway 99BeautificationMaster PlanElement: Fresno is the gateway to 3 national parks: King’s Canyon, Sequoia, and YosemiteOpportunity: An improved aesthetic appearance on the corridor would increase the potential to increasetransient revenue in the area. The provision of tourist information at rest stops could informtravellers of amenities and services available to them on their trip.Constraint: Funding for rest stops is not currently planned by Caltrans and may be difficult and time consumingto develop. Services provided in the corridor would need attention to prevent negativeimpacts, such as the potential for litter to increase at fast food stops.Element: WeedsOpportunity:Constraint:Element:Opportunity:Opportunity:As with the litter problem, a non-traditional labor maintenance work force could have severalbenefits to the Community. The Adopt a Highway program is another valuable program.Like litter, weeds are insidious. They are an ongoing problem that has a major negative impacton the visual image of the Corridor.Existing Corridor LandscapingMany of the trees along the Corridor are aesthetically pleasing and in good health. Enhancementof these existing plantings with additional plantings will reinforce and improve the existinglandscape.Oleanders along Highway 99 have become a signature planting for the Central Valley. Preservationof existing plantings is essential to maintain that unique valley image.AppendixOpportunitiesandConstraints20Opportunities and Constraints