Highway 99 Beautification Master Plan - Council of Fresno County ...

Signage:Painted on structures or wood panels, enamel on metal with wood or galvanized steel posts, enamel on metal withconcrete or block base and back. Lighting levels associated with industrial commercial and light industrial.Highway 99BeautificationMaster PlanCITYSCAPE THEMEGround Planes:Asphalt, concrete (washed aggregate and broom finish, or stamped with or without color),Vertical Planes:Concrete, split face block with integral color. Brick (multiple colors), stucco,Structures:Urban and sub-urban forms gleaned from surrounding skylines and/or traditional urban and suburban images.Signage:Enamel on metal with metal post, concrete with block or brick face base, concrete with block or brick face base.Significant lighting acceptableDEFINITIONSGENERALAppendixLandscape and Architectural GuidelinesAppendixThe following definitions are provided to give a frame work for design of architectural and sign elements proposedwithin the Corridor.Structural Articulation :Structural articulation is referred to in this context as a design method by which forms in the landscape areexpressed. Poor structural articulation can lead to an “anywhere, USA” image that tends to fail to attract visitoror investor interest through a failure to reflect the historical or cultural values of a community. Common architec-Landscape andArchitecturalGuidelines73