Highway 99 Beautification Master Plan - Council of Fresno County ...

times. Furthermore, it provides the flexibility to staff the visitor’s center on a seasonal basis or on special occasionsand holidays as appropriate.Highway 99BeautificationMaster PlanMINOR GATEWAYSThe minor gateways serve as entry monuments for the specific cities and districts within the corridor. Materialsand forms for these minor gateways should be directed by the Landscape and Architectural Guidelines. Thedesign theme for each minor gateway however, should have some characteristics unique to the district. Theseunique characteristics should be repeated in other district elements such as signage. The goal is to providedesigns that create a unified theme within the corridor while at the same time providing a sub-theme unique toeach district or city.KEY POINTS OF ENTRY TO THE CITYThese key points of entry will function as a visual enhancement to the major nodes within a particular city ordistrict. The sub-theme established with the district’s minor gateway should be repeated at these key points.Care should be taken to ensure that the key point enhancements do not overwhelm the minor gateways in scaleor richness.POSITIVE VIEWS TO BE MAINTAINED OR ENHANCEDThese elements consist of foreground views, background vista, and landmarks within the corridor. Framing (seeLandscape and Architectural Guidelines) will be the primary tool for maintaining and enhancing positive views.In some instances where site conditions allow or require, architectural elements such as fences and walls may beused to frame important views, vistas, and landmarks.AendiProposed Beautification ImprovementsNEGATIVE VIEWS TO BE SCREENEDThis element is directed primarily towards foreground views. However, when possible middle ground andbackground negative views will be screened. Screening (see Landscape and AendiArchitectural Guidelines) will be theprimary tool for mitigating negative views. Furthermore, similar to view maintenance and enhancement, wheresite conditions allow or require, architectural elements such as fences and walls may be used to screen negativeviews.ProposedBeautificationImprovements29