Highway 99 Beautification Master Plan - Council of Fresno County ...

PROPOSED BEAUTIFICATION IMPROVEMENTSHighway 99BeautificationMaster PlanI NTRODUCTIONThe following proposed landscape improvements section is a blueprint for the implementation of the physicalelements of the plan, within the right of way as defined in the goals and objectives. The Landscape and ArchitecturalGuidelines sections of this Master Plan as well as the Aesthetic Treatment Options section provides the toolsand guidance for designers implementing the plan over the next decade.MAJOR GATEWAYThe major gateways are two of the most important elements in the master plan. They signify the northern andsouthern limits of the corridor. They will be the first and last elements in the master plan that the driving public willexperience. In essence, they will set the tone for the remainder of the enhancements. As goes the success of themajor gateways, so goes success of the Master Plan.The major gateways need to be architecturally significant in scale, materials, colors and detail. The theme for thegateways should be the agricultural and industrial economic strength of the County. The structures should appearon both sides of the corridor.Ideally one of these gateway structures would be incorporated into a regional visitor center facility which would befolded into a Caltrans safety roadside rest area. This would allow the gateways to be constructed in the Caltransright of way. Placing these gateway structures in theright of way would greatly increase their visual impact.In addition, construction in the right of way will provideeasy access from Highway 99 to the visitor facility.Easy access to a Corridor visitor center is critical to thesuccess of such a facilityA visitor facility gateway should function as a staffed orun-staffed facility. This will ensure that the travelingpublic will have access to the facility’s information at allAendiAendiProposedBeautificationImprovementsProposed Beautification Improvements28