Highway 99 Beautification Master Plan - Council of Fresno County ...

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OPPORTUNITIES AND CONSTRAINTSHighway 99BeautificationMaster PlanT he primary purpose of this plan is to improve the visual appearance of Fresno County and its cities from Highway99. With this in mind, the following opportunities and constraints were identified.Element:Opportunity:Opportunity:Constraint:Element:Opportunity:Northern Limit of CorridorEnhancement of the bridge crossings will create the gateway experience. The natural grade isalso an advantage in this regard.Agricultural land use also sets the background here for a gateway monument. It appears thatthere is sufficient room for a rest stop and associated structures at the northern limit of theCorridor.Additional right of way may need to be acquired for proposed facilities. Caltrans is notcurrently planning roadside rest stops at this location.Entry Signs for Cities and CountiesUnifying signage would enhance the sense of unity in the corridor and increase traveller’ssense of location and comfort. Increasing the ease for traveller’s to identify places andservices increases the likelihood of their seeking services adjacent to the Corridor. Theeconomic viability of the corridor would be increased by signage improvements. The aestheticvalue would be increased as well.Constraint: Creating unifying signage across the corridor through different cities and towns requirescoordinated efforts and design guidelines which can be time consuming and difficult.AppendixOpportunitiesandConstraints18Opportunities and Constraints
Element: Agricultural FieldsHighway 99BeautificationMaster PlanOpportunity:There are many possibilities to enhance and improve agricultural field views with foregroundplanting and tree framing.Opportunity:Constraint:Element:Opportunity:Constraint:Element:Opportunity:Public interest and knowledge can be enhanced with a crop-signing program. Signs, withconsistent lettering, sizes and colors that identify crop types could be used through out theCorridor. A sign program would add visual interest and unity to the Corridor.The current spheres of influence along the Corridor are such that it is possible in the futurethere will be no adjacent agricultural land uses. Cooperation between the County and the citieswill be necessary to prevent this.Roadway InterchangesRail YardMajor roadway interchanges and off ramps can function as important nodes and landmarks forvarious districts within the Corridor. Unique enhancement themes in these areas, such asspecial plantings, monument signs etc., can identify a particular interchange or off ramp as partof a certain district. This will assist in creating special qualities for each of the districts whilemaintaining unity in the overall Corridor design.As with many other elements within the Corridor, design and improvements of the off rampsand interchanges are centered around safety. Aesthetic improvements to these areas can onlybe accomplished to the extent they do not impair public safety.The overall image of the railroad is consistent with the agricultural production image we wantto promote for the Corridor. Views of the rail yard can be enhanced by selectively screeningcertain areas and augmenting others with landscaping.AppendixOpportunitiesandConstraints19Opportunities and Constraints
Page 1 and 2: HIGHWAY 99BEAUTIFICATIONMASTER PLAN
Page 3 and 4: INTRODUCTIONHighway 99Beautificatio
Page 5 and 6: that don’t invest in themselves.
Page 7 and 8: T HE PLANNING PROCESSHighway 99Beau
Page 9 and 10: Milo Smith, resident of KinsburgJos
Page 11 and 12: ackground information from Phase I
Page 13 and 14: G OALS AND OBJECTIVESHighway 99Beau
Page 15 and 16: Policy 1B1:Establish major gateways
Page 17 and 18: Policy 2C3:Analyze existing tree, s
Page 19: O PPORTUNITIES & CONSTRAINTSHighway
Page 23 and 24: Opportunity:Some of the existing ba
Page 25 and 26: Element:Opportunity:Views of unsigh
Page 27 and 28: Opportunity:Element:Opportunity:Con
Page 29 and 30: P ROPOSED BEAUTIFICATION IMPROVEMEN
Page 31 and 32: times. Furthermore, it provides the
Page 33 and 34: LEGENDMajor gatewayPoint of access
Page 35 and 36: PROPOSED BEAUTIFICATION IMPROVEMENT
Page 59 and 60: A ESTHETIC TREATMENT OPTIONSHighway
Page 67 and 68: L ANDSCAPE & ARCHITECTURAL GUIDELIN
Page 69 and 70: Specimen Shrubs:Similar in importan
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grove shall be three. Groves can be
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LANDSCAPE AND ARCHITECTURAL GUIDELI
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Signage:Painted on structures or wo
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Materials:Materials are a critical
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I MPLEMENTATIONHighway 99Beautifica
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plant material.The major options th
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• Billboard Reduction and or Remo
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A PPENDIXHighway 99BeautificationMa
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Highway 99BeautificationMaster Plan
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CALTRANS ADOPT-A-HIGHWAY PROGRAMHig
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- Trifolium tridentatum Tom Cat Clo
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- Agapanthus sp. Lily of the Nile-
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- Coreopsis lanceolata Coreopsis- D
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ABPPENDIX VIBLIOGRAPHYAustin, R. 19
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Highway 99 Beautification Master Plan - Council of Fresno County ...

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