Highway 99 Beautification Master Plan - Council of Fresno County ...

ackground information from Phase I and collected additional data. After a preliminary set of goals and objectiveswere defined and integrated with the information gathered in Phase I, RRM prepared an Opportunities andConstraints Map and report. Positive and negative conditions in the Corridor were identified with solutions andalternatives for these conditions. Upon completion of existing condition analysis, RRM Design Group met againwith the Association to present the initial findings from the fieldwork. Major issues identified by the RRM designteam were reviewed and field verified by the Association. RRM then began the preliminary design concepts inPhase III.PHASE IIIPreliminary Design Concepts and DevelopmentPhase III involved the preparation of preliminary design concepts and the development of an overall concept planfor the Corridor. Utilizing base maps provided by the Fresno COG, and information review and input by theAssociation, RRM Design Group prepared design vignettes of typical cross sections to illustrate specific planideas such as thematic beautification features for the Corridor. Upon completion of this phase, RRM DesignGroup met with the Association members for a third time to present the concepts and receive comments anddirection for the Landscape and Architectural Guidelines in Phase IV.AppendixPHASE IVCorridor Development GuidelinesPhase IV saw the development of refined proposed Beautification Improvements and Aesthetic TreatmentOptions based on the Association’s review and comment. Further review with the Association finalized theAppendixHighway 99BeautificationMaster PlanThe PlanningProcessThe Planning Process9