Highway 99 Beautification Master Plan - Council of Fresno County ...

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Screens:Screens are traditionally seen as being ‘green’ , However, signage and Architectural elements can be usedsuccessfully to achieve the same means independently or in conjunction with each other and a planting treatment.Noise barriers can also become an effective screening agent where roadside uses are not aesthetically or visuallyconducive to the image the Association seeks to promote in the Corridor.Signage:Signage becomes the critical unifying factor for the entire Corridor. Developing a signage program that not onlyinforms and educates the Highway 99 traveler, but also creates a unified theme for the Corridor is one of themost effective means available within economic constraints for the Corridor.Major Gateways:Major gateways require the most attention from Architectural Design Guidelines. Major gateways are destinationlocations where repeated or ‘specialty’ structures that emphasize critical nodes along the corridor can be mosteffective. The architectural elements which are designed into them create additional vertical visual anchors tolocate the traveler in the journey of the corridorMinor Gateways:Minor gateways work in the same manner as the major gateways, in a ‘once-removed’ fashion. They are secondarynodes on the Corridor journey, and the repetition of signage and architectural elements are often successful inthe placemaking and identification process which produces place and regional identity as it outcome.Community Separators:Community separators create recognizable transitions between cities, towns and districts that accentuate theirboundaries. Agricultural preservation strategies on the Corridor and open space or trail systems are the mosteffective community separators. They also provide the potential for regional open space or trail program initiation.AppendixFences and Walls:Fences and walls can act as links, or unify the Corridor image through repetition throughout the Corridor journey.The scale, relief materials, and locations of such elements should be determined on a Corridor wide scale.AppendixHighway 99BeautificationMaster PlanLandscape andArchitecturalGuidelinesLandscape and Architectural Guidelines76
I MPLEMENTATIONHighway 99BeautificationMaster Plan
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HIGHWAY 99BEAUTIFICATIONMASTER PLAN
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INTRODUCTIONHighway 99Beautificatio
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that don’t invest in themselves.
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T HE PLANNING PROCESSHighway 99Beau
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Milo Smith, resident of KinsburgJos
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ackground information from Phase I
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G OALS AND OBJECTIVESHighway 99Beau
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Policy 1B1:Establish major gateways
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Policy 2C3:Analyze existing tree, s
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O PPORTUNITIES & CONSTRAINTSHighway
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Element: Agricultural FieldsHighway
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Opportunity:Some of the existing ba
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Element:Opportunity:Views of unsigh
Page 27 and 28: Opportunity:Element:Opportunity:Con
Page 29 and 30: P ROPOSED BEAUTIFICATION IMPROVEMEN
Page 31 and 32: times. Furthermore, it provides the
Page 33 and 34: LEGENDMajor gatewayPoint of access
Page 35 and 36: PROPOSED BEAUTIFICATION IMPROVEMENT
Page 59 and 60: A ESTHETIC TREATMENT OPTIONSHighway
Page 67 and 68: L ANDSCAPE & ARCHITECTURAL GUIDELIN
Page 69 and 70: Specimen Shrubs:Similar in importan
Page 71 and 72: grove shall be three. Groves can be
Page 73 and 74: LANDSCAPE AND ARCHITECTURAL GUIDELI
Page 75 and 76: Signage:Painted on structures or wo
Page 77: Materials:Materials are a critical
Page 81 and 82: plant material.The major options th
Page 83 and 84: • Billboard Reduction and or Remo
Page 85 and 86: A PPENDIXHighway 99BeautificationMa
Page 87 and 88: Highway 99BeautificationMaster Plan
Page 99 and 100: CALTRANS ADOPT-A-HIGHWAY PROGRAMHig
Page 101 and 102: - Trifolium tridentatum Tom Cat Clo
Page 103 and 104: - Agapanthus sp. Lily of the Nile-
Page 105 and 106: - Coreopsis lanceolata Coreopsis- D
Page 107 and 108: ABPPENDIX VIBLIOGRAPHYAustin, R. 19
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Highway 99 Beautification Master Plan - Council of Fresno County ...

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