Highway 99 Beautification Master Plan - Council of Fresno County ...

Policy 2A4:Educate the general public about the need to eliminate roadway litter.Highway 99BeautificationMaster PlanObjective 2B:Eliminate sign pollution along the Corridor.Policy 2B1:Recommend incorporation of billboard elimination language in appropriate city and county ordinances forbillboards along the Corridor.Policy 2B2:Develop a strategy and funding for elimination of existing billboards. A phasing plan should be establishedalong with this strategy to maximize the visual impact of billboard removal throughout the Corridor.Objective 2C:Develop a landscape theme that unifies the study area, enhances its visual appeal, and emphasizes theunique elements of the component cities and districts.Policy 2C1:Create landscape elements that fulfill the various physical requirements necessary for corridor enhancementwhile maintaining a unified appearance for the overall corridor. Landscape elements should include,but are not necessarily limited to, hardscape and planting that screens, frames, complements, and enhancesthe corridor and adjacent communities. Implementing such elements will make the corridor saferfor travelers, more aesthetically appealing, and easier to maintain.AppendixPolicy 2C2:Develop a combination of fencing and ground plane treatments that highlight unique aspects of thevarious cities and districts within the corridor while maintaining and overall unified theme.AppendixGoalsandObjectivesGoals and Objectives14