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Abstracts - Faculdade de Letras da Universidade de Lisboa

Abstracts - Faculdade de Letras da Universidade de Lisboa

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MARÍA MARTÍNEZ LIROLA, UNIVERSITY OF ALICANTE, SPAINMAIN VISUAL CHOICES IN THE REPRESENTATION OF IMMIGRANTS IN THE SPANISHPRESS: EXPLORING VISUAL DYSPHEMISMSThe goal in this paper is to observe the treatment of immigration in the currentSpanish press via the analysis of the visual choices used in the journalisticrepresentation of immigration in a representative sample of multimo<strong>da</strong>l textspublished in 2009 in two journals from Alicante (Información and La Ver<strong>da</strong>d), one ofthe provinces with a highest percentage of immigrants in Spain. With this in mind,taking Critical Discourse Analysis (Fairclough 1992; van Dijk 2000) and VisualGrammar (Kress and van Leeuwen 2006) as theoretical paradigms, this presentationwill explore the main ways in which images are manipulated in or<strong>de</strong>r to createvisual dysphemisms. Consequently, the negative representation of immigrants willallow as to talk about ‘visual racism’ (Van Leeuwen 2000) and its consequences forthe audience perception of immigrants.The findings obtained provi<strong>de</strong> evi<strong>de</strong>nce for the fact that, in the majority of the textsanalysed, a consi<strong>de</strong>rable number of visual aspects do not contribute to a positiverepresentation of immigrants and tend to provoke, whether consciously or not, theimmigrants’ discrimination.ReferencesFairclough, Norman. 1992. Discourse and Social Change. Oxford: Blackwell.Kress, Gunther and Theo Van Leeuwen. 2006. Reading Images: The Grammar of Visual Design.2nd ed. London: Routledge Press.Van Dijk, Teun. 2000a. “New(s) Racism: A Discourse Analytical Approach”. Ethnic Minoritiesand the Media ed by Simon Cottle, 33-49. Phila<strong>de</strong>lphia: Open University Press.Van Leeuwen, Theo. 2000. “Visual Racism”. The Semiotics of Racism. Approaches in CriticalDiscourse Analysis ed. by M. Reisigl and R. Wo<strong>da</strong>k, 333-350. Wien: Passagen Verlag.Key Words: multimo<strong>da</strong>lity, Visual Grammar, Critical Discourse Analysis, euphemism,persuasive discourse, journalistic language.PAPER SESSION 5D - ROOM 4 - WEDNESDAY, 27 JULYISFC38 Book of <strong>Abstracts</strong> Page 131 Lisbon, July 2011

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