Open - Ina

Intellectual propertymanagementToday at INA, d.d. we manage intellectual property so thatwe maintain and upgrade the entire process which hasrecognised authorisations, responsibilities and all activitiesfrom the creation of an idea through realisation of theproduct, marketing and sale, to protection of intellectualproperty. Aiming at protection of the created identityof INA, d.d., we ensure protection and maintenance ofpatents, commercial signs-seals, industrial design, visualidentity of petrol stations and all other sale and servicepoints in the Republic of Croatia and abroad, on marketswhere we intend to be or are already present, according tothe Intellectual property Management Strategy.INA, d.d. intellectual property is a result of years of traditionof encouraging the inventive work and creativityof employees. The goal of the intellectual property managementprocess is to promote the need and importanceof knowledge on the company and personal level. Weare giving our best to make this knowledge available toall employees in the company, which is provided for bypublishing the Company knowledge Database.Since our future progress depends on innovativeness,we are creating an environment where innovations aresupported and rewarded. Innovators from INA, d.d. tookpart in INOVA 2007 with 13 presented works and wonthree gold medals, three silver and five bronze medals forindividual and group innovations. On the occasion of thecelebration of 50 years of work of the Croatian InnovationsFederation, Ina was awarded a prize for exceptional resultsin organising, support and application of achievements ofCroatian innovators.into usable form for the company. We strive to use basicresources of business activity, information and knowledgeof employees to the best of our abilities, and to managenon-material values within the company as efficiently aspossible, with the goal of achieving competitiveness.Since intellectual property protection is successful proportionallyto the success of supervision, that is, the conditionfor successful protection is the successful supervisionof our own identity/technology on markets, we conductcontinuous supervision of prevention of possible violationof rights of protected INA, d.d. intellectual property.We have perceived the importance of comprehensiveand central management of intellectual property of INAGroup members by Ina, d.d. with the introduction of thecentralised management of intellectual property, we arecreating the basis of further development of the system ofintellectual property management system which will leadINA, d.d. and INA Group members up to the level requiredby business in the modern market. It will also provide forimplementation of a consistent and effective protectionof intellectual ownership rights on the INA Group level, aswell as taking appropriate measures in cases where suchrights are violated.The guidelines we follow in the management of corporativeknowledge are an open and communicative corporationculture, a commitment to basic activities, encouragementof creativity and transforming the knowledge of employees26 Business report