6 - TiVo

Chapter 9Privacy, Service, Warranty, and Licenses154TiVo Privacy PolicyPREAMBLETiVo Inc. (“TiVo”) is committed to protecting the privacy of yourpersonal information. The TiVo Privacy Policy is published on the WorldWide Web at www.tivo.com/privacy. We have printed it here for yourconvenience, but we encourage you to check the web site or call us for acopy of the current Privacy Policy.This Privacy Policy applies to your use of the TiVo service (also knownas the TiVo Plus service) and/or the TiVo Basic service, as the case maybe. For purposes of convenience only, the TiVo service (also known asthe TiVo Plus service) and the TiVo Basic service are each referred toindividually as the “TiVo service” in this Privacy Policy. Where thePrivacy Policy differs depending on the type of service you have, thatdifference will be noted. Use of your TiVo ® Digital Video Recorder(referred to in this Privacy Policy as your “TiVo DVR”) with the TiVoservice will signify your acceptance of this Privacy Policy. Thank you forusing the TiVo service!SUMMARY OF THE TIVO PRIVACY POLICYTiVo knows how important personal privacy is to you, so we havedesigned our system and established strict policies to help protect theprivacy of your Personally Identifiable Viewing Information. Insummary, we want you to know that:• The TiVo DVR collects certain types of information from its users,including Anonymous Viewing Information, Diagnostic Information,Commerce Information, and Service Information (each as definedbelow).• TiVo has no way to access any of your Personally IdentifiableViewing Information (as defined below) from your TiVo DVRwithout your prior consent. Absent your consent, TiVo has no way ofknowing what shows you—as an individual or household—havewatched, recorded, or rated with “Thumbs Up” or “Thumbs Down.”NOTE: If your TiVo DVR is receiving the TiVo Basic service, youmay not be able to consent to TiVo’s collection of your PersonallyIdentifiable Viewing Information from that TiVo DVR.• TiVo does collect Anonymous Viewing Information; that is,information about viewing choices made while using your TiVoDVR, but that does not identify you as an individual or household. Inother words, there is no personally identifiable informationassociated with your Anonymous Viewing Information that couldidentify the Anonymous Viewing Information as coming from you oryour household.• TiVo also collects Diagnostic Information from a small number ofrandomly sampled TiVo DVRs for quality control purposes. If yousubscribe to the TiVo Plus service and don’t want your AnonymousViewing Information and Diagnostic Information used in any way,simply tell us by writing to us or calling us at 1-877-367-8486.NOTE: If your TiVo DVR is receiving the TiVo Basic service, youmay not opt out of TiVo’s collection of Anonymous ViewingInformation or Diagnostic Information from that TiVo DVR;however, you are not required to provide TiVo with any ContactInformation (as defined below) with respect to that TiVo DVR.• If you affirmatively elect to engage in a commercial transaction suchas by responding to an advertisement or promotion, TiVo will collectand disclose your Commerce Information (as defined below) to thecommerce partner fulfilling the transaction. NOTE: If your TiVoDVR is receiving the TiVo Basic service, you may not be able toengage in commercial transactions from that TiVo DVR.• If you affirmatively elect to use the Online Scheduling feature of theTiVo Plus service, TiVo will collect the Personally IdentifiableViewing Information associated with fulfillment of your individual