6 - TiVo

Chapter 9Privacy, Service, Warranty, and Licenses160Information, but do allow TiVo to collect, use, and discloseAnonymous Viewing Information and Diagnostic Information logs,in addition to Account Information, in manners consistent with thisPrivacy Policy. Commerce Information is collected, used, anddisclosed only upon your affirmative response to an offer. Feature-Generated Request Information is collected, used, and disclosed onlyupon your affirmative choice to use a particular feature. NOTE:Depending on your level of TiVo service and the model of your TiVoDVR, such features may not be available to you.Even though Anonymous Viewing Information and DiagnosticInformation do not include any Contact Information, if your TiVoDVR is receiving the TiVo Plus service, you may request that TiVoblock the collection of Anonymous Viewing Information andDiagnostic Information from your TiVo DVR. If your TiVo DVR isreceiving the TiVo Plus service, you may further opt not to receivecommunications that we send to you based on your AccountInformation; provided, however, that we will still send youcommunications TiVo deems important regarding your TiVo Plusservice. If you make this choice, you understand that we will not beable to inform you about any upcoming features, improvements, orpromotions regarding your TiVo Plus service. In all cases, however,we will collect and use your Account Information (including ServiceInformation) to enable us to provide your TiVo DVR with the TiVoBasic service and the TiVo Plus service. If your TiVo DVR isreceiving the TiVo Plus service, you may choose to change yourprivacy preferences to allow TiVo to collect Personally IdentifiableViewing Information from your TiVo DVR.If you are a TiVo Plus customer and you would like to change yourprivacy preferences, you must either (a) send TiVo a signed writtenrequest at the address set forth in Section 8.3, or (b) call us at 1-877-367-8486 to request a change. NOTE: Please see Sections 2.7, 2.8,and 2.9 above for important provisions if you have a TiVo DVReligible to receive the TiVo Basic service and if you have multipleTiVo DVRs.4.2 Review and Update of Account Information. We believe youhave a right to know your Contact Information, billing information,and privacy preferences collected and stored by TiVo and to updateor change such information you believe is incorrect. You may make arequest by telephone, mail, or via the web (if and when available) toreview such information and we will mail you a printout of suchinformation. If you request that certain parts of such information bechanged, we will make the changes to the extent commerciallypracticable. In addition, we will take commercially reasonable stepsto propagate those changes to third parties with whom we may haveshared such information pursuant to this Privacy Policy.4.3 How to Delete Information. Should you decide to discontinueyour TiVo Plus service, you may make that request by telephone ormail and we will suspend billing for the TiVo Plus service. After youdiscontinue the TiVo service, TiVo will maintain your AccountInformation only as long as necessary for business purposes. Inaddition, although we delete your Account Information from our“live” database, your Account Information may remain in ourarchives and records until they are destroyed. NOTE: If your TiVoDVR is eligible to receive the TiVo Basic service then upontermination of the TiVo Plus service you may elect to continuereceiving the TiVo Basic service. In such a case, TiVo may maintainyour TiVo Plus service Account Information until such time as yourTiVo Basic service is terminated. Consult your User’s Guide todetermine if your TiVo DVR is eligible to receive the TiVo Basicservice.5 Comment Regarding Children. TiVo feels strongly aboutprotecting the privacy of children and encourages parents to be