6 - TiVo

TiVo Privacy Policyrequest(s). Use of the Online Scheduling feature, however, does notchange your privacy preferences with respect to viewing choicesmade in the privacy of your household. NOTE: If your TiVo DVR isreceiving the TiVo Basic service, you may use the Online Schedulingfeature on that TiVo DVR.• TiVo intends to make available new services in the future. Theseservices will be governed by the privacy policies of the respectiveservice providers.• NOTE TO TIVO BASIC SERVICE CUSTOMERS: If your TiVoDVR is receiving the TiVo Basic service, you may not (i) be able toopt out of our collection of Anonymous Viewing Information andDiagnostic Information from that TiVo DVR, (ii) opt out of yourreceipt of communications we send you in the event you provide uswith Contact Information (though you are not required to provide uswith any Contact Information as to that TiVo DVR), or (iii) be ableto change your privacy preferences to allow TiVo to collectPersonally Identifiable Viewing Information from that TiVo DVR.• NOTE TO CUSTOMERS WITH MORE THAN ONE TIVO DVR:Generally, TiVo will cause all of all the TiVo DVRs on your accountreceiving the TiVo Plus service to have the same “opt” status. SeeSec. 2.9 of the Privacy Policy for further details.TIVO PRIVACY POLICYPlease read this Privacy Policy carefully. It provides importantinformation on how your privacy is protected when using the TiVoservice.In order to provide you with a better, more satisfying televisionexperience, TiVo Inc. (“TiVo”) collects and uses certain types ofinformation, as described in this Privacy Policy. The User Information(defined below) you provide to the TiVo Digital Video Recorder(referred to in this Privacy Policy as your “TiVo DVR”) in your houseand to us at TiVo enables your TiVo DVR to select programs you want itto record and, if you are TiVo Plus service user, to suggest programs youmight enjoy.By using your TiVo DVR and the TiVo service, you consent to theprovisions of this Privacy Policy including the privacy preferences setforth in Section 4.1. This Privacy Policy explains our commitments toyour privacy in the following areas:1 Our User Information Definitions. In discussing the kind ofinformation TiVo collects, it is important to distinguish betweenanonymous information and other information that specificallyidentifies you or your household. Too often, people refer to “personalinformation” or “personally identifiable information” without reallymaking clear what they mean. TiVo has developed the followingdefinitions to help clarify this important issue. We use “UserInformation” as a general term that refers to any information relatingto you or your use of the TiVo service. The following are morespecific types of User Information.1.1 “Account Information” means information about you and yourTiVo DVR, including your Contact Information (defined below) andother information linked to your Contact Information such as themodel and Service Number of your TiVo DVR, your ZIP code,software version used, your TV programming source (cable, satelliteor an antenna), the type of cable hook-up (digital or analog) and levelof TiVo service (TiVo Basic, TiVo Plus, premium services, etc.),privacy preferences, and the cable or satellite box model that you use.You provide us with this information when (a) you set up your TiVoDVR with TiVo Basic service or (b) when you register as a user ofthe TiVo Plus service. This Service Information (defined below) issent to TiVo on an ongoing basis to enable TiVo to provide the TiVoservice to your TiVo DVR. Account Information also includesinformation we may receive about you in a communication from youor a third party. Account Information does not include any Personally1559