6 - TiVo

TiVo Privacy Policyinvolved in the television viewing of their minor children by, forexample, limiting the types of content minor children can watch.6 Separate Rules for the TiVo Web Site. We have a separateprivacy policy that covers activities on our web site. However, if youregister for TiVo service on the Web, or log in to your accountpreferences page (when available) to make changes to your accountor request services, this Privacy Policy will apply to the UserInformation you provide to us in those instances. If you use the TiVoweb site to access certain features or services such as OnlineScheduling, we may institute amendments and modifications to thisPrivacy Policy addressing the handling of your information inproviding you such features or services to which you must agree ifyou wish to use such features or services.7 Security of User Information.When you contact us by e-mail orphone regarding your TiVo service, we ask you for certain AccountInformation—in order to verify your identity—before acceptingrequests to make changes to your TiVo service. We take these steps toensure that only you or a household member who knows yourAccount Information will be able to access or change your UserInformation.TiVo uses industry-standard methods such as encryption to securethe communication of viewing information from your TiVo DVR toTiVo. In addition, TiVo uses industry-standard methods of securingits databases of User Information, including the use of firewalls.Except as provided elsewhere in this Privacy Policy, TiVo limitsaccess to User Information databases to those persons in the TiVoorganization who have a business need for such access, includingservicing your account, informing you of service news and specialTiVo offers, or aggregating Account Information or AnonymousViewing Information for the purpose of conducting research, andtargeting new users. However, you should know that no company,including TiVo, can fully eliminate security risks associated withUser Information.8 General8.1 Future Features, Services, and Amendments to thisPrivacy Policy. We may add to or upgrade the TiVo service toprovide you with new features on an ongoing basis. We may alsomake available new services in the future. New services will begoverned by the privacy policies of the respective service provider.To the extent that any new features or services may requireamendments to this Privacy Policy to describe the treatment of UserInformation, these amendments are effective upon notice to you. Inthe event that we make a substantial and material change to ourtreatment of User Information, such as a change in the way that wecollect, use, or disclose Personally Identifiable Viewing Information,we will notify you of such planned change and offer you theopportunity to alter your privacy preferences.8.2 Technical Problems. Even though TiVo has taken significantsteps to ensure that your User Information is never collected, used, ordisclosed by TiVo except as set forth by this Privacy Policy,technical mistakes are possible. If such a mistake takes place, we willtake commercially reasonable steps to correct it.8.3 Contact TiVo. Our intention is to be diligent in protecting yourprivacy by strictly following our Privacy Policy. If you would like tomake suggestions or find out more about our privacy practices,please call us at 1-877-367-8486 or send us a letter.Our mailing address is TiVo Inc., ATTN: Privacy Policy, 2160 GoldStreet, P.O. Box 2160, Alviso CA 95002-2160.8.4 Entire Agreement. The term “including” in this Privacy Policyshall mean “including without limitation.” This Privacy Policy1619