6 - TiVo

TiVo Privacy Policywould be informed of such offers on screen while using the TiVoPlus service. Should you decide to take advantage of such an offer orengage in a transaction, TiVo will collect and communicate yourrelevant Contact Information and your interest in a specific offer ortransaction to the commerce partner sponsoring the promotion ortransaction. In addition to fulfilling your request, that commercepartner may also use your Commerce Information to send you otherinformation in which you might be interested consistent with its ownprivacy policies. This information is collected and disclosed by TiVoonly upon your affirmative response to an offer. NOTE: Dependingon your level of TiVo service and the model of your TiVo DVR, suchfeatures may not be available to you.1.6 “Feature-Generated Request Information” means personallyidentifiable information about television programming or othercontent that you request your TiVo DVR to record or identify using afeature offered by TiVo, such as Online Scheduling, or a third partycontent delivery service. Should you decide to use such a feature orservice, TiVo will collect the Personally Identifiable ViewingInformation associated with the fulfillment of your recording (orscheduling conflict) request. TiVo may use this PersonallyIdentifiable Viewing Information as described in Section 2.2. If thefeature or service is offered by a third party, TiVo will communicateto the third party the necessary Personally Identifiable ViewingInformation to complete the transaction. The use of this informationwill be governed by the privacy policy of the respective third partyservice provider. TiVo collects this information only upon youraffirmative choice to use a particular feature. NOTE: Depending onyour level of TiVo service and the model of your TiVo DVR, suchfeatures may not be available to you.2 Use of User Information2.1 Account Information. We use your Account Information toestablish and provide you with your TiVo service, provide thenecessary resources to your TiVo DVR, offer you new services whenthey are available, and other legitimate business purposes. Forexample, we use your e-mail address to communicate with youregarding new services, and to exclude you from offers for servicesyou may already have. If you use the TiVo Plus service, we also usesuch information to create your account with TiVo and to bill you forthe TiVo Plus service. Knowing your ZIP code, programming source,and information about your cable or satellite box model allows us todetermine which programming information (e.g., times and channelsof programs) to send to your TiVo DVR.We use your Account Information to communicate with you aboutupcoming features in the TiVo service or promotions that mightinterest you. If you use the TiVo Plus service, you may opt not toreceive communications in the future as explained in Section 4.1. Wealso use your Account Information in aggregate form (i.e., excludingany Contact Information) to generate demographic profiles of ourusers as a whole to assist us to, for example, identify future users ofthe TiVo service or other services. NOTE: If your TiVo DVR isreceiving the TiVo Basic service, and you choose to provide us withContact Information, you may not opt out from receivingcommunications in the future. However, you are not required toprovide us with any Contact Information so long as that TiVo DVR isreceiving the TiVo Basic service.2.2 Personally Identifiable Viewing Information. Your TiVoDVR uses your viewing information to tune, schedule, and recordprograms. If you have the TiVo Plus service, your TiVo DVR alsouses your viewing information to recommend programs for you.Your TiVo DVR may also use this viewing information to selectadvertisements or other promotions for you that you may be1579