15 YEARS - Zain

Contributing to the EconomyIt is estimated that revenues of the ICT sector, comprisingof multiple subsectors including, radio, TV, computingand network hardware, software, fixed and mobiletelecommunications, make up over 14% of the Jordan’sGDP (10% direct and 4% indirect). With annual growth ratesof around 25% it is one of the biggest drivers of Jordan’seconomy, and is helping to achieve His Majesty King AbdullahII’s vision of transforming Jordan into a knowledge-basedeconomy.Our Contribution to the ICT Sector in JordanCreated in 2007, Jordan’s ICT strategy has guided the sectortowards achieving this vision setting three high-level strategicobjectives to be achieved by 2011. As one of the largesttelecommunications companies in Jordan, we at Zain Jordanconstantly strive to leverage our capabilities and align ouractivities with the National ICT Strategy contributing to theachievement of its objectives.2011 ICTSector GoalInternet UsagePenetration toReach 50%ICT Sector Revenuesto Reach USD 3 BnZain’s ContributionConnecting the Un-ConnectedThe launch of Zain Jordan’s HSPA+ service is expected to have a major impact on accelerating internet penetration in Jordan as marketspreviously under-, or un-served are provided with mobile broadband coverage. For further details please see the ‘Providing Access to Alland Digital Inclusion’ section page 15.Establishing Digital Community CentresZain Jordan has established three Digital Community Centres in Karak, Baqa’a Refugee Camp, and Ma’an. The main purpose of the threecentres is to provide access to internet services for all members of the community.Providing Internet to TeachersThe ‘PC for Every Teacher’ is an extensive internet-based technology initiative launched by Zain Jordan in partnership with the Ministryof Education and the Ministry of Information and Communications Technology. Zain Jordan’s three million JOD Fund will help to boostinternet penetration and improve the quality of education.Zain Jordan has committed to provide all Ministry of Education-employed teachers with packages that contain a computer, a broadbandsubscription, and a mobile broadband line with special tariffs as part of this initiative.Continuous Leadership and InnovationWith its leadership position in the market and as a telecoms provider in Jordan, Zain Jordan’s contribution to GDP and sector revenueshave been increasing year on year. After achieving a contribution of around 17% to sector revenue goals, Zain Jordan aims to increase thiscontribution in 2011 with further investment into new innovative products and services. For more information please see the ‘EmpoweringPeople’ section page 13.27