15 YEARS - Zain

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About This ReportWe at Zain Jordan are in the process of implementingsustainability management practices as a way to improve,environmental and social performance. This report will act asa baseline from which we will report annually to stakeholderson our sustainability performance.In preparation of this report, we have followed the GlobalReporting Initiative’s G3 Guidelines - the leading internationalguidelines for sustainability reporting. The GRI has assessedand confirmed that this report achieves a GRI ApplicationLevel B.This report is one of many steps that we are embarkingupon in order to achieve greater stakeholder engagement,collaboration and innovation. Therefore we would encourageall of our stakeholders to provide us with comments, feedbackor questions regarding the contents of this report, or to get intouch with our internal sustainability committee.Get in Touch with us at info.jo@jo.Zain.com, Amman, Jordan,P.O. Box 9408212
CEO MessageWe believe that achievingthe ongoing andsustainable developmentof Jordan is not onlythe responsibility ofgovernment, but alsothe responsibility of thepeople, organisationsand companies that operate within this country. It is ourcollective responsibility as citizens, and corporate citizens towork together in a coordinated and responsible manner thatcreates value and prosperity for all.At Zain Jordan we celebrated our 15 year anniversary in 2010,a key milestone as we continue to innovate and lead themobile telecommunications sector in Jordan and the region.With this position of leadership comes responsibility to ensurethat we have a positive impact on the economy, society andenvironment of Jordan.Building upon the success and recognition for engaging withthe community through our well established corporate socialresponsibility activities, we have committed to embark on ajourney towards the implementation of organisation-widesustainability management and public sustainability reportingas the next step in management excellence. This strategicmove is designed to ensure that as an organisation weimprove our ability to measure, manage and ultimately delivergreater economic, social and environmental performance andimpact.With the publishing of this 2010 baseline SustainabilityReport, and the creation of our sustainability framework, wehave taken the first step in our journey towards improvedsustainability performance. Within the report itself weprovide an overview of how our core business, organisationalvalues and products and services align to the principlesof sustainable development and demonstrate how we arecreating a Wonderful World by:- Empowering People,- Transforming Jordan, and- Striving for ExcellenceTo demonstrate our impact we have presented our baselineperformance data and disclosed information on how weapproach important sustainability related issues, in line withthe internationally recognised framework for sustainabilityreporting – the Global Reporting Initiatives (GRI). In usingthese guidelines we have self-declared this report to haveachieved a GRI Level B for transparency and disclosure and3
Page 1: 15 YEARSofTRANSFORMINGJORDANZain Jo
Page 7 and 8: 15 Years of Leadership and Innovati
Page 9 and 10: MembershipsMember of the GSM Associ
Page 11 and 12: 2007First Automated SpeechRecogniti
Page 13 and 14: Creating a Wonderful WorldZain Jord
Page 15 and 16: HeartEMPOWERINGPEOPLE
Page 17 and 18: Providing Access to All and Digital
Page 19 and 20: Connecting Accross BordersOne of th
Page 21 and 22: Mobile MoneyAfter a year in develop
Page 23 and 24: Delivering Mobile Content and Enter
Page 25 and 26: Activating YouthComprising over 70%
Page 27 and 28: BelongingTRANSFORMINGJORDAN
Page 29 and 30: Contributing to the EconomyIt is es
Page 31 and 32: Our Contribution to the EconomySinc
Page 33 and 34: In 2010 Zain Jordan offered the fol
Page 35 and 36: Public AwarenessToday, the mobile p
Page 37 and 38: Education“Education = Opportunity
Page 39 and 40: To date our contribution to the Kin
Page 41 and 42: Plastic BagsEvery year Zain Jordan
Page 43 and 44: RadianceSTRIVINGFOR EXCELLENCE
Page 45 and 46: Striving for Excellence Key Perform
Page 47 and 48: % 18 - 30 48% 53% 60% 60%% 31 - 40
Page 49 and 50: Benefits extended to include full-t
Page 51 and 52: Health and SafetyZain Jordan active
Page 53 and 54: In addition, Zain Jordan is current
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Caring for Our CustomersAt Zain Jor
Page 57 and 58:
Respecting our CustomersClarity of
Page 59 and 60:
All relevant contracts and agreemen
Page 61 and 62:
Environmental StewardshipThe Zain J
Page 63 and 64:
Most water taps are installed with
Page 65 and 66:
Responsible BusinessGovernance, Acc
Page 67 and 68:
Internal AuditOne component of good
Page 69 and 70:
Our 2011 CommitmentsEmpowering Peop
Page 71 and 72:
Zain’s PriorityIssues- Being a pi
Page 73 and 74:
Appendix B - Scope of the ReportDef
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Appendix C - GRI Statement73
Page 77 and 78:
3.6 72 EN4 59 SO4 663.7 72 EN6 None
Page 79 and 80:
Regional Cable NetworkAlliance (RCN
Page 82:
This Executive Summary has beenprin
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15 YEARS - Zain

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