15 YEARS - Zain

CEO MessageWe believe that achievingthe ongoing andsustainable developmentof Jordan is not onlythe responsibility ofgovernment, but alsothe responsibility of thepeople, organisationsand companies that operate within this country. It is ourcollective responsibility as citizens, and corporate citizens towork together in a coordinated and responsible manner thatcreates value and prosperity for all.At Zain Jordan we celebrated our 15 year anniversary in 2010,a key milestone as we continue to innovate and lead themobile telecommunications sector in Jordan and the region.With this position of leadership comes responsibility to ensurethat we have a positive impact on the economy, society andenvironment of Jordan.Building upon the success and recognition for engaging withthe community through our well established corporate socialresponsibility activities, we have committed to embark on ajourney towards the implementation of organisation-widesustainability management and public sustainability reportingas the next step in management excellence. This strategicmove is designed to ensure that as an organisation weimprove our ability to measure, manage and ultimately delivergreater economic, social and environmental performance andimpact.With the publishing of this 2010 baseline SustainabilityReport, and the creation of our sustainability framework, wehave taken the first step in our journey towards improvedsustainability performance. Within the report itself weprovide an overview of how our core business, organisationalvalues and products and services align to the principlesof sustainable development and demonstrate how we arecreating a Wonderful World by:- Empowering People,- Transforming Jordan, and- Striving for ExcellenceTo demonstrate our impact we have presented our baselineperformance data and disclosed information on how weapproach important sustainability related issues, in line withthe internationally recognised framework for sustainabilityreporting – the Global Reporting Initiatives (GRI). In usingthese guidelines we have self-declared this report to haveachieved a GRI Level B for transparency and disclosure and3