15 YEARS - Zain

Enabling GovernmentWith over 100% penetration rate of mobile phones,the mobile phone provides the Jordanian governmentwith an innovative and potentially more effective way tocommunicate, interact with, and ultimately serve the citizensof Jordan.Zain Jordan continues to collaborate with the Jordaniangovernment to provide communication solutions andinnovative ways to deliver governmental services andinformation through voice, SMS, internet, and mobilecommerce channels.The E-Government InitiativeIn 2006, the Jordanian government began theimplementation of the e-government initiative torevolutionise the way in which the government and thepublic interact. The initiative (www.jordan.gov.jo) is aprogram to provide governmental services and informationand two way communications with the public throughthe internet, SMS, e-mail and other ICT solutions. Theservice ultimately enhances the speed and accuracy ofgovernment services, in addition to the added conveniencefor all citizens. Zain Jordan is one of the strategic partnersinvolved in the project.In 2010 a number of services were available:- Push Messages: messages sent from the government tocitizens without their request like reminders, awarenesscampaigns, and status of a transaction.- Pull Messages: messages sent from citizens togovernmental departments to request information. Citizenscan request information through sending the number of theservice in a text message to the number 94 444.E-Government2008 2009 2010Number of Pull Messages 418,657 720,885 656,166Number of Push Messages 7,000,000 8,300,000 4,500,000Number of GovernmentDepartments Covered10 19 26In 2011 the e-government initiative is expanding to includemore government entities, and to provide a wider range ofelectronic services. The initiative is to include 28 governmententities in 2011. Zain Jordan is planning to utilize its ZainE-mal service in an integrated way with the e-governmentservices, by which citizens can pay their utility bills,governmental fines, and any other related payments throughthe use of their m-wallets.32