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Strengthening the Creative Industries for Development in ... - unctad

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12 PART 3. CREATIVE INDUSTRIES POLICY REVIEW<br />

Chart 1: Mozambique <strong>Creative</strong> Industry Trade Per<strong>for</strong>mance, 2003-2008<br />

60<br />

50<br />

40<br />

30<br />

20<br />

10<br />

0<br />

Mozambique <strong>Creative</strong> <strong>Industries</strong> Trade Per<strong>for</strong>mance (2003-2008)<br />

2003 2004 2005 2006 2007 2008<br />

(<strong>in</strong> millions of US)<br />

Source: UNCTAD global database on <strong>the</strong> creative economy<br />

3.1 INSTITUTIONAL FRAMEWORK AROUND THE CREATIVE ECONOMY<br />

Imports<br />

Exports<br />

S<strong>in</strong>ce <strong>in</strong>dependence <strong>in</strong> 1975, <strong>the</strong> Government of Mozambique has always given culture a key role <strong>in</strong><br />

its official discourse. While years of civil war and political and economic strife have eroded much of<br />

<strong>the</strong> country, <strong>the</strong>re is still an underly<strong>in</strong>g cultural basis on which Mozambique can build.<br />

In fact, <strong>the</strong> first cultural act of <strong>the</strong> new <strong>in</strong>dependent government <strong>in</strong> 1975 was to create a C<strong>in</strong>ema<br />

Institute. 29 The Mozambican-born film director Ruy Guerra returned to Mozambique follow<strong>in</strong>g<br />

<strong>in</strong>dependence to help plan <strong>the</strong> film <strong>in</strong>dustry. World-renowned film-makers like Jean Rouch and Jean-<br />

Luc Godard were <strong>in</strong>vited to <strong>the</strong> country to carry out tra<strong>in</strong><strong>in</strong>g and help develop national c<strong>in</strong>ema<br />

policies. It is not only <strong>in</strong> <strong>the</strong> c<strong>in</strong>ema sector that Mozambique had begun to cultivate a strong local<br />

culture. The country has also made its mark <strong>in</strong>ternationally <strong>in</strong> <strong>the</strong> areas of visual arts especially wood<br />

sculptures, as well as <strong>in</strong> literature and poetry. For example, <strong>the</strong> <strong>in</strong>tricate wood carv<strong>in</strong>gs of <strong>the</strong><br />

Makonde art com<strong>in</strong>g from <strong>the</strong> nor<strong>the</strong>rn parts of <strong>the</strong> country are well known throughout <strong>the</strong> world by<br />

those <strong>in</strong>volved <strong>in</strong> <strong>the</strong> market of African visual arts, just as <strong>the</strong> name of Malangatana 30 enjoys wide<br />

recognition as a vibrant expression of African contemporary art.<br />

In literary circles, <strong>for</strong> example, José Craveir<strong>in</strong>ha was awarded <strong>the</strong> Premio Camões <strong>in</strong> 1991, <strong>the</strong> world’s<br />

highest honour <strong>for</strong> lusophone literature. He was considered several times <strong>for</strong> <strong>the</strong> Nobel Prize <strong>for</strong><br />

Literature. In 2003, President Chissano declared Craveir<strong>in</strong>ha a “national hero” of Mozambique. More<br />

recently, <strong>the</strong> work of <strong>the</strong> renowned Mozambican writer Mia Couto is ga<strong>in</strong><strong>in</strong>g wider recognition<br />

nationally and <strong>in</strong>ternationally.<br />

The government recently launched an export promotion campaign called “Made <strong>in</strong> Mozambique” 31 .<br />

This campaign has been directed at <strong>the</strong> more classic <strong>in</strong>dustries without any focus on <strong>the</strong> creative<br />

sectors. While <strong>the</strong> economic rationale beh<strong>in</strong>d such a campaign is clear, underly<strong>in</strong>g it is also <strong>the</strong><br />

29<br />

In<strong>for</strong>mation based on discussions with Camillo de Sousa. Maputo, 3 September 2008.<br />

30<br />

Valente Malengatana Ngwenya, is one of <strong>the</strong> most famous artists from Mozambique, his art – work, pa<strong>in</strong>t<strong>in</strong>gs,<br />

sculptures, ceramics – has been exhibited <strong>in</strong> many countries around <strong>the</strong> world. He cont<strong>in</strong>ues to <strong>in</strong>fluence new<br />

generations of African plastic artists. In 1997 he was named UNESCO Artist <strong>for</strong> Peace.<br />

31<br />

An <strong>in</strong>itiative of <strong>the</strong> M<strong>in</strong>istry of Tourism to promote <strong>the</strong> image of Mozambique as an attractive African tourist<br />

dest<strong>in</strong>ation, September 2008.

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