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2.8 MEUR - Gorenje - Gorenje Group

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Picture 6: Transformation from the old to new organisational structure<br />

PREVIOUS GORENJE GROUP ORGANISATION - - THREE DIVISIONS: NEW GORENJE GROUP ORGANISATION ORGANISATION - THREE THREE BUSINESS BUSINESS SEGMENTS:<br />

HOME APPLIANCES<br />

REFRIGERATION APPLIANCES<br />

(COLD APP.)<br />

COOKING APPLIANCES APPLIANCES (HOT APP.)<br />

WASHING MACHINES, DRYERS,<br />

DISHWASHERS<br />

(WET APP.)<br />

COMPLEMENTARY PRODUCTS<br />

SUPPLEMENTARY PRODUCTS<br />

Water heaters, radiators, and air<br />

conditioners<br />

Change in in the the new organization:<br />

● ● A wide product range – major domestic<br />

appliances, small domestic appliances,<br />

HVAC, services<br />

● ● <strong>Gorenje</strong>'s core core activity is is manufacturing<br />

HOME products; in in 2015, it it will will represent<br />

approximately 90% 90% of of total total operations.<br />

The Management Board of the company <strong>Gorenje</strong>, d.d.<br />

HOME INTERIOR ECOLOGY, ENERGY,<br />

AND SERVICES<br />

Kitchens<br />

Other furniture<br />

Ceramics Ceramics<br />

Bathrooms<br />

Changes in in the new<br />

organization:<br />

● Focus on on kitchen<br />

furniture<br />

● Preparing a new<br />

business model<br />

Ecology<br />

Energy<br />

Tools and industrial industrial<br />

equipment<br />

Trade<br />

Engineering<br />

Brokerage<br />

Tourism<br />

Changes in in the new<br />

organization:<br />

● Field of of ENERGY<br />

divested<br />

● Further development<br />

of of the field of of<br />

ECOLOGY<br />

● SERVICES seen as as<br />

portfolio investments.<br />

HOME<br />

Products Products and services for the home<br />

MDA<br />

major domestic<br />

appliances<br />

SDA<br />

small domestic<br />

appliances<br />

HVAC<br />

heating, ventilation, air<br />

conditioning<br />

SERVICES related<br />

to the home<br />

CORE<br />

ACTIVITY<br />

KITCHEN<br />

FURNITURE<br />

KEY ORIENTATION SUPPORT ROLE<br />

SUPPLEMENTARY<br />

SUPPLEMENTARY<br />

ACTIVITY ACTIVITY<br />

ECOLOGY<br />

ECOLOGY<br />

Ecology-related Ecology-related services<br />

Comprehensive<br />

waste management<br />

ANNUAL REPORT 2011<br />

PORTFOLIO<br />

PORTFOLIO<br />

INVESTMENTS<br />

INVESTMENTS<br />

OTHER OTHER<br />

Tool-making<br />

Engineering<br />

Hotels and hospitality<br />

services<br />

Trade<br />

Design services<br />

26

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