2.8 MEUR - Gorenje - Gorenje Group
2.8 MEUR - Gorenje - Gorenje Group
2.8 MEUR - Gorenje - Gorenje Group
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Social Environment<br />
Acting responsible in the area of<br />
civil social initiative, in particular in<br />
the local environment, encourages<br />
all participants to help enhance<br />
and improve the quality of life.<br />
<strong>Gorenje</strong> comprehends the notion of corporate social<br />
responsibility as a personal virtue and not solely as an<br />
institutional principle. Therefore and in view of responsibility<br />
towards a wider social environment it should<br />
be emphasised that corporate social responsibility<br />
interfuses virtually all spheres of <strong>Gorenje</strong>’s corporate<br />
relations. Moreover, most of management members<br />
and numerous employees are socially responsible and<br />
committed to live up to these values.<br />
Although the reputation of managers and managements<br />
in the public eye and media is generally rather<br />
low, the Management Board and managers of <strong>Gorenje</strong><br />
enjoy public’s acknowledgment and recognition and<br />
are valued and treated with respect. This is on one<br />
hand attributable to <strong>Gorenje</strong>’s comprehensive and<br />
sustainable coping with the crisis, and on the other, to<br />
the socially responsible behaviour of individuals. Our<br />
managers and employees actively participate in various<br />
sports, cultural, humanitarian and interest groups,<br />
non-governmental organisations and different political<br />
parties. Acting responsible in the area of civil social initiative,<br />
in particular in the local environment, encourages<br />
all participants to help enhance and improve the quality<br />
of life. With their attitude being under the constant and<br />
critical public eye, they contribute to the reputation of<br />
<strong>Gorenje</strong> and its sustainable-oriented performance.<br />
The Management Board of the company <strong>Gorenje</strong>, d.d.<br />
Picture 9: Our Stakeholder<br />
m e d i a<br />
i n v e s t o r s<br />
e x p e r t p u b l i c s<br />
i n � u e n t i a l g r oups<br />
c o n s u m e r s<br />
g e n e r a l p u b l i c<br />
c o m p e t i t i o n<br />
l o c a l c o m m u n i t y<br />
e m p l o y e e s<br />
s t o c k h o l d e r s<br />
r e t a i l e r s<br />
d e c i s i o n m a k e r s<br />
b u s i n e s s p a r t n e r s<br />
g o v e r n m e n t<br />
p o l i t i c a l p u b l i c<br />
ANNUAL REPORT 2011<br />
63