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2.8 MEUR - Gorenje - Gorenje Group

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Social Environment<br />

Acting responsible in the area of<br />

civil social initiative, in particular in<br />

the local environment, encourages<br />

all participants to help enhance<br />

and improve the quality of life.<br />

<strong>Gorenje</strong> comprehends the notion of corporate social<br />

responsibility as a personal virtue and not solely as an<br />

institutional principle. Therefore and in view of responsibility<br />

towards a wider social environment it should<br />

be emphasised that corporate social responsibility<br />

interfuses virtually all spheres of <strong>Gorenje</strong>’s corporate<br />

relations. Moreover, most of management members<br />

and numerous employees are socially responsible and<br />

committed to live up to these values.<br />

Although the reputation of managers and managements<br />

in the public eye and media is generally rather<br />

low, the Management Board and managers of <strong>Gorenje</strong><br />

enjoy public’s acknowledgment and recognition and<br />

are valued and treated with respect. This is on one<br />

hand attributable to <strong>Gorenje</strong>’s comprehensive and<br />

sustainable coping with the crisis, and on the other, to<br />

the socially responsible behaviour of individuals. Our<br />

managers and employees actively participate in various<br />

sports, cultural, humanitarian and interest groups,<br />

non-governmental organisations and different political<br />

parties. Acting responsible in the area of civil social initiative,<br />

in particular in the local environment, encourages<br />

all participants to help enhance and improve the quality<br />

of life. With their attitude being under the constant and<br />

critical public eye, they contribute to the reputation of<br />

<strong>Gorenje</strong> and its sustainable-oriented performance.<br />

The Management Board of the company <strong>Gorenje</strong>, d.d.<br />

Picture 9: Our Stakeholder<br />

m e d i a<br />

i n v e s t o r s<br />

e x p e r t p u b l i c s<br />

i n � u e n t i a l g r oups<br />

c o n s u m e r s<br />

g e n e r a l p u b l i c<br />

c o m p e t i t i o n<br />

l o c a l c o m m u n i t y<br />

e m p l o y e e s<br />

s t o c k h o l d e r s<br />

r e t a i l e r s<br />

d e c i s i o n m a k e r s<br />

b u s i n e s s p a r t n e r s<br />

g o v e r n m e n t<br />

p o l i t i c a l p u b l i c<br />

ANNUAL REPORT 2011<br />

63

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